Kantar

1 day ago

Global Panel Acquisition & Media Strategy Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead enterprise respondent acquisition strategy and media investment across Kantar’s global online access panels. Own global acquisition vision, transition to cross-panel portfolio optimization, and govern multi-million-dollar budgets with data-led performance metrics. Modernize ad-tech and tracking infrastructure for compliant, accurate attribution and actionable insights. Build and scale a global organization, partner with data science and panel performance teams, and advise senior leadership with transparent executive reporting.

Location: Boston, Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Define and own the global acquisition vision and strategy across panel brands, markets, and digital recruitment channels.
•Govern multi-million-dollar acquisition budgets, including planning, forecasting, capital allocation, and performance metric/optimization goal enforcement (CPA/CPI, conversion, quality thresholds, LTV).
•Set global acquisition measurement standards and oversee acquisition dashboards, KPIs, and decision frameworks; partner with data science and panel performance teams on forecasting and supply planning.
•Modernize ad-tech and tracking infrastructure for accurate attribution and compliance; oversee vendor selection, RFP processes, technology evaluations, and agency consolidation.
•Build and develop a high-performing global acquisition organization; act as executive point of contact for media agencies and strategic vendors and drive fraud prevention and compliance priorities.

Pay and Benefits

Salary: USD 125,000 - 170,000 annually

Perks:Health InsuranceDentalVision401kCommuter BenefitsPaid LeaveWellness Stipend

Key Requirements

•15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
•Proven ownership of large, complex global media and acquisition portfolios.
•Expertise in data-driven optimization and acquisition performance analytics.
•Experience leading ad-tech transformation and vendor management at scale.
•Ability to influence senior leaders globally and lead through transformation.

Experience:Performance marketingMedia strategyAd-techAcquisition

Skills:LeadershipData-driven decision-makingStrategic thinkingStakeholder managementExperimentation

Tech Stack:Ad-techTracking infrastructureDashboardsKPIsCPA/CPI

Company Brief

Kantar

Global data, insights and consulting company providing market research, analytics, and strategic advisory services to help brands, media companies and organizations understand consumer behavior and drive business growth.

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn

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Kantar

1 day ago

Global Panel Acquisition & Media Strategy Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Boston, Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Define and own the global acquisition vision and strategy across panel brands, markets, and digital recruitment channels.
•Govern multi-million-dollar acquisition budgets, including planning, forecasting, capital allocation, and performance metric/optimization goal enforcement (CPA/CPI, conversion, quality thresholds, LTV).
•Set global acquisition measurement standards and oversee acquisition dashboards, KPIs, and decision frameworks; partner with data science and panel performance teams on forecasting and supply planning.
•Modernize ad-tech and tracking infrastructure for accurate attribution and compliance; oversee vendor selection, RFP processes, technology evaluations, and agency consolidation.
•Build and develop a high-performing global acquisition organization; act as executive point of contact for media agencies and strategic vendors and drive fraud prevention and compliance priorities.

Pay and Benefits

Salary: USD 125,000 - 170,000 annually

Perks:Health InsuranceDentalVision401kCommuter BenefitsPaid LeaveWellness Stipend

Key Requirements

•15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
•Proven ownership of large, complex global media and acquisition portfolios.
•Expertise in data-driven optimization and acquisition performance analytics.
•Experience leading ad-tech transformation and vendor management at scale.
•Ability to influence senior leaders globally and lead through transformation.

Experience:Performance marketingMedia strategyAd-techAcquisition

Skills:LeadershipData-driven decision-makingStrategic thinkingStakeholder managementExperimentation

Tech Stack:Ad-techTracking infrastructureDashboardsKPIsCPA/CPI

Company Brief

Kantar

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn