Marketing & Business Development Specialist, APAC

Eaton
Singapore
Workplace: HybridFull timeFunction: Business Development & PartnershipsEducation: bachelorsSkills: ["Communication","Stakeholder management","Cross-functional collaboration","Project management","Problem-solving"]

Support APAC Aerospace growth by executing regional marketing initiatives, generating market intelligence, and coordinating strategic business projects. Work closely with Sales, Corporate Communications, and global teams to drive customer engagement, deliver actionable insights for planning, and improve commercial outcomes through campaigns, events, and performance measurement. Partner cross-functionally on annual and quarterly planning activities and QBR/leadership reporting across the APAC region.

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Eaton
Eaton
4 days ago

Marketing & Business Development Specialist, APAC

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Job Summary

Support APAC Aerospace growth by executing regional marketing initiatives, generating market intelligence, and coordinating strategic business projects. Work closely with Sales, Corporate Communications, and global teams to drive customer engagement, deliver actionable insights for planning, and improve commercial outcomes through campaigns, events, and performance measurement. Partner cross-functionally on annual and quarterly planning activities and QBR/leadership reporting across the APAC region.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Mid level

Key Responsibilities

  • •Develop and execute regional marketing programs aligned with APAC business objectives.
  • •Lead customer engagement activities including industry exhibitions, trade shows, technical seminars/forums, and marketing campaigns.
  • •Create customer-facing presentations, executive briefings, marketing materials, and communication content.
  • •Analyze market trends, customer needs, competitive landscapes, and business performance to identify opportunities and risks.
  • •Support annual Profit Plan/Strategic Plan and Quarterly Business Reviews (QBR), and coordinate cross-functional strategic projects across APAC.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Economics, Engineering, Aviation, or a related discipline.
  • •3-5 years of experience in Marketing, Business Intelligence, Commercial Analytics, Market Intelligence, Sales Operations, or related functions.
  • •Experience working in Aerospace, Aviation, Industrial, Manufacturing, or B2B environments (preferred).
  • •Experience supporting regional or multinational business operations (highly desirable).
  • •Advanced proficiency in Microsoft Excel and PowerPoint, with preferred experience in Power Query and Power BI.
Experience:AerospaceAviationIndustrialManufacturingB2BMarket intelligence
Education:Bachelor's
Skills:CommunicationStakeholder managementCross-functional collaborationProject managementProblem-solving
Tech Stack:Microsoft ExcelMicrosoft PowerPointPower QueryPower BIData visualization

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn