Director, Product Marketing

Roofr
Canada
Workplace: RemoteFull timeCAD 150,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Stakeholder management","Analytical skills","Cross-functional communication","Written and verbal communication"]

Lead Roofr’s product marketing strategy and execution to scale the go-to-market engine and position the platform for roofing businesses. Manage a team of three product marketers and connect Product, Sales, Customer Success, and Marketing. Own positioning, messaging, enablement, and end-to-end GTM launch strategy across PLG and sales-led motions, using customer insights, competitive intelligence, and KPIs to drive adoption, revenue impact, and retention.

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Roofr
Roofr
1 week ago

Director, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead Roofr’s product marketing strategy and execution to scale the go-to-market engine and position the platform for roofing businesses. Manage a team of three product marketers and connect Product, Sales, Customer Success, and Marketing. Own positioning, messaging, enablement, and end-to-end GTM launch strategy across PLG and sales-led motions, using customer insights, competitive intelligence, and KPIs to drive adoption, revenue impact, and retention.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead and develop a team of product marketers with clear priorities, goals, and development plans
  • •Own product marketing strategy across PLG and sales-led motions aligned to company and revenue goals
  • •Partner with Product leadership to translate roadmap priorities into positioning, messaging, launch strategies, and customer value propositions
  • •Lead end-to-end GTM strategy for major product launches from market insight through enablement and post-launch analysis
  • •Build product marketing frameworks and playbooks, and define/monitor KPIs tied to adoption, engagement, pipeline influence, and revenue impact

Pay and Benefits

Salary: CAD 150,000 - 175,000 annually
Perks:Paid LeaveHealth InsuranceDental

Key Requirements

  • •7+ years of product marketing experience leading product launches and cross-functional GTM initiatives in B2B SaaS
  • •Experience managing and developing product marketing teams
  • •Strong understanding of SMB SaaS buyers and customer journeys (acquiring, onboarding, activating, retaining)
  • •Hands-on experience supporting both Product-Led Growth (PLG) and Sales-Led/PLS motions
  • •Experience translating complex SaaS products into positioning, messaging, segmentation/personas, and GTM strategies
Experience:7+ yearsB2B SaaSSMB SaaSProduct-led growthSales-led growthVertical SaaSConstruction technology
Skills:LeadershipStakeholder managementAnalytical skillsCross-functional communicationWritten and verbal communication
Certifications:Product Marketing Core Certification
Languages:English
Tech Stack:PendoAppcuesNavatticHubSpotFigma

Company Brief

Roofr
Provides roofing software and data solutions that streamline roof inspections, estimates, and lead generation for contractors and insurers using aerial imagery, measurement tools, and workflow automation.
Industry: Construction Tech
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: Boston, United States
Website