Brand Director Self Care, ASEAN (Kuala Lumpur, Kuala Lumpur, MY, N/A)

Reckitt
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Presentation skills","Storytelling","Creativity","Collaboration","Negotiation","Analytical skills"]

Lead the Area growth agenda for Reckitt’s Large+ segment, defining a 3-year growth strategy, portfolio roadmap, and profit plans. Drive regional communications, activation planning, and creative asset development while delivering innovation through stage-gate governance and commercialization of NPDs, EPDs, and BDIs. Shape digital and e-commerce strategy to improve the consumer journey, using consumer and business insights to evaluate launch performance and guide future growth.

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Reckitt
Reckitt
2 months ago

Brand Director Self Care, ASEAN (Kuala Lumpur, Kuala Lumpur, MY, N/A)

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Job Summary

Lead the Area growth agenda for Reckitt’s Large+ segment, defining a 3-year growth strategy, portfolio roadmap, and profit plans. Drive regional communications, activation planning, and creative asset development while delivering innovation through stage-gate governance and commercialization of NPDs, EPDs, and BDIs. Shape digital and e-commerce strategy to improve the consumer journey, using consumer and business insights to evaluate launch performance and guide future growth.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute the Area’s 3-year growth strategy, portfolio roadmap, and profit plans.
  • •Lead regional communications, activation planning, and development of creative assets and toolkits.
  • •Drive innovation delivery, stage-gate governance, and commercialization of NPDs, EPDs, and BDIs.
  • •Shape digital and e-commerce strategies to enhance the consumer journey.
  • •Partner with Design, Shopper, Commercial, and Supply teams to ensure flawless execution and translate insights into future growth opportunities.

Pay and Benefits

Perks:Life InsuranceEquityParental Leave

Key Requirements

  • •Significant marketing experience within FMCG, with OTC and/or Self-Care category experience strongly preferred.
  • •Experience developing and executing brand strategies with strong strategic thinking and commercial delivery.
  • •Strong commercial acumen, including performance management, business planning, and P&L management.
  • •Ability to leverage data, analytics, and consumer insights to drive strategic decision-making.
  • •Track record in innovation development and delivery, including opportunity identification and end-to-end project execution.
Experience:FMCGOTCSelf-careE-commerceConsumer health
Skills:Presentation skillsStorytellingCreativityCollaborationNegotiationAnalytical skills

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn