Brand Marketing Intern

Carousell Group
Ho Chi Minh City
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Communication skills","Attention to detail","Project management","Data-driven decision-making"]

Own campaign timelines and checklists across multiple brands, coordinating with Growth, Design, Product, Business, Content, and Data to keep launches on track. Execute and optimize paid promotions on Facebook, Google, and TikTok, support emerging channels (including Zalo ZNS and PR placements), and run in-app amplification. Track full-funnel performance and compile rationale-based reports, while supporting brand tracking and rewards program operations.

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Carousell Group
Carousell Group
4 days ago

Brand Marketing Intern

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Last checked: 21 hours agoStatus: Live

Job Summary

Own campaign timelines and checklists across multiple brands, coordinating with Growth, Design, Product, Business, Content, and Data to keep launches on track. Execute and optimize paid promotions on Facebook, Google, and TikTok, support emerging channels (including Zalo ZNS and PR placements), and run in-app amplification. Track full-funnel performance and compile rationale-based reports, while supporting brand tracking and rewards program operations.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Intern level

Key Responsibilities

  • •Own campaign timelines and checklists across four brands and coordinate cross-team alignment so campaigns ship on time.
  • •Propose and manage KOL, influencer, community, and KOC partnerships through selection, briefing, and booking coordination.
  • •Set up and manage paid promotion campaigns on Facebook, Google, and TikTok, and coordinate emerging channels with vendors/agencies.
  • •Run in-app amplification via internal tools (Push Notifications, In-app Messages, Display Banners, Themes, Floating Buttons) and apply segment targeting.
  • •Track full-funnel metrics and compile rationale reports on brand health and campaign impact; support brand tracking and rewards fulfillment.

Key Requirements

  • •Currently a student in Marketing, Business, Data Science, Economics, or a related field.
  • •Experience running social pages, small-scale ads, or growing a community, with a portfolio or case studies.
  • •Comfortable with numbers and spreadsheets, including interpreting CTR and improving performance.
  • •Data-driven mindset to support campaign “rationale” with evidence.
  • •Quick to learn tools such as Facebook Ads Manager, Google Analytics, internal CRM, or app-side dashboards.
Skills:Analytical thinkingCommunication skillsAttention to detailProject managementData-driven decision-making
Languages:English
Tech Stack:Facebook Ads ManagerGoogle AnalyticsCRMSpreadsheetsPush NotificationsIn-app MessagesZalo ZNSTikTokInstagram

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
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