Organic Growth Lead, SEO & GEO

Fivetran
United States
Workplace: HybridFull timeUSD 173,624 - 217,030 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Execution focus","Analytical mindset","Cross-functional collaboration","Leadership"]

Own a content-led AEO/SEO strategy that drives measurable growth in organic visibility, discoverability, and pipeline across owned and earned channels. Identify high-impact content opportunities, optimize presence across LLM-ingested ecosystems (including YouTube, Reddit, and review sites), and lead off-page initiatives like link acquisition and digital PR. Partner with creative, product marketing, web, PR, and brand teams, build scalable content workflows with AI tools, and measure performance to guide ongoing refinement.

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Fivetran
Fivetran
1 month ago

Organic Growth Lead, SEO & GEO

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Last checked: 13 hours agoStatus: Live

Job Summary

Own a content-led AEO/SEO strategy that drives measurable growth in organic visibility, discoverability, and pipeline across owned and earned channels. Identify high-impact content opportunities, optimize presence across LLM-ingested ecosystems (including YouTube, Reddit, and review sites), and lead off-page initiatives like link acquisition and digital PR. Partner with creative, product marketing, web, PR, and brand teams, build scalable content workflows with AI tools, and measure performance to guide ongoing refinement.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own content-led AEO/SEO strategy by defining prompts, topics, formats, and ecosystems that drive measurable traffic, visibility, and pipeline growth.
  • •Identify and prioritize high-impact content opportunities and coordinate execution with cross-functional teams.
  • •Map and optimize presence across the LLM-ingested content ecosystem (e.g., YouTube, Reddit, and review sites) to improve AI-driven discoverability.
  • •Design and execute off-page strategy including link acquisition, digital PR, and authority-building initiatives.
  • •Own technical execution across site architecture, crawlability, structured data, and page performance, partnering with web development teams; build content workflows and lead agency relationships.

Pay and Benefits

Salary: USD 173,624 - 217,030 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveParental LeaveRsusLearning Budget

Key Requirements

  • •Proven ability to grow qualified organic traffic and visibility through content strategy and creation.
  • •A demonstrated point of view on modern organic growth, including anticipating shifts in search, AI/LLM, and digital discovery.
  • •Experience creating technical content across platforms such as YouTube, social, and review sites.
  • •Strong technical AEO/SEO fundamentals including site architecture, crawlability and indexation (including access for AI crawlers), structured data/schema markup, Core Web Vitals, and content formatting.
  • •Comfort pulling reports, diagnosing performance changes, and quantifying opportunities using AEO/SEO tools like Conductor and Profound.
Skills:Strategic thinkingExecution focusAnalytical mindsetCross-functional collaborationLeadership
Languages:English
Tech Stack:ProfoundConductorSemrushGoogle Search ConsoleGoogle Analytics (GA4)Screaming FrogAmplitudeLookerAI toolsStructured dataSchema markupCore Web Vitals

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn