Senior Marketing Manager - South Africa

Binance
Cape Town
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Coordination","Strategic thinking","Problem-solving","Teamwork"]

Senior Marketing Manager responsible for driving crypto adoption across Africa through performance campaigns, content marketing, and partnerships. Lead acquisition, retention, and brand-building initiatives in a fast-paced fintech/web3 environment, with a focus on English-speaking markets and a hybrid work setup.

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FursaFursa
Binance
Binance
3 years ago

Senior Marketing Manager - South Africa

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Senior Marketing Manager responsible for driving crypto adoption across Africa through performance campaigns, content marketing, and partnerships. Lead acquisition, retention, and brand-building initiatives in a fast-paced fintech/web3 environment, with a focus on English-speaking markets and a hybrid work setup.
Location: Cape Town
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • •Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • •Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
  • •Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
  • •Own retention marketing strategies, and own the lifecycle campaigns

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Minimum 3 years of marketing experience, preferably in Fintech/BtoC mobile or community-driven brand/web3
  • •Execution-oriented mindset with the humility, drive, and scrappiness to get things done
  • •Strong interest and knowledge in crypto/blockchain/technology
  • •Fluency in English is a must
  • •Must be able to work independently
Experience:3+ yearsFintechBlockchainWeb3MobileCrypto
Education:Bachelor's
Skills:CommunicationCoordinationStrategic thinkingProblem-solvingTeamwork
Languages:English
Tech Stack:App Store OptimizationSocial mediaAnalyticsCRMPPCSEOGoogle AnalyticsEmail marketing

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn