19 hours ago

Vice President, Marketing, South Asia, HSBC Private Bank (Singapore, SG, 018983)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead Private Bank marketing across South Asia, focused on premium client events and segment-differentiated experiences. Own the annual South Asia event calendar, manage end-to-end event delivery, and drive measurement through KPIs, engagement tracking, feedback capture, and ROI/impact reporting. Develop integrated offline and digital campaigns, execute martech-enabled journeys and workflows, optimize owned/paid performance, and oversee budget and marketing governance in regulated environments.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Lead the development and delivery of Private Bank marketing activity across South Asia, differentiating by client segment with a focus on premium events and experiences.
•Own the strategy and annual event calendar for South Asia, including regular travel to plan and execute on-the-ground delivery.
•Manage end-to-end event delivery, including concept development, programme/content design, stakeholder alignment, vendor sourcing, production, run-of-show, guest management, and follow-up.
•Embed event tracking discipline by defining objectives and KPIs, managing registration/attendance/engagement tracking, capturing feedback, and providing post-event reporting with ROI/impact analysis.
•Develop integrated marketing campaigns across offline and digital channels; drive martech-enabled execution (audiences/targeting, journeys, workflows, channel deployment) and manage owned/paid performance with KPI optimization and reporting.

Travel: Medium travel

Key Requirements

•Degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).
•10+ years of progressive marketing experience, including end-to-end events/experiential management, ideally in private banking/wealth management, financial services, or premium/luxury sectors.
•Track record delivering multi-market/regional programmes and operating in complex matrix organizations.
•Strategic execution across concepting, budgeting, delivery, and post-activity ROI/performance analysis for events, sponsorships, and thought-leadership forums.
•Knowledge of marketing governance in regulated environments, including conduct considerations, data privacy, and regional guidelines for client communications and digital advertising.

Experience:Private bankingWealth managementFinancial servicesPremium luxury

Education:

Skills:Stakeholder engagementExecutive presenceStrategic planningBudget ownership

Languages:EnglishMandarin

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

19 hours ago

Vice President, Marketing, South Asia, HSBC Private Bank (Singapore, SG, 018983)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Lead the development and delivery of Private Bank marketing activity across South Asia, differentiating by client segment with a focus on premium events and experiences.
•Own the strategy and annual event calendar for South Asia, including regular travel to plan and execute on-the-ground delivery.
•Manage end-to-end event delivery, including concept development, programme/content design, stakeholder alignment, vendor sourcing, production, run-of-show, guest management, and follow-up.
•Embed event tracking discipline by defining objectives and KPIs, managing registration/attendance/engagement tracking, capturing feedback, and providing post-event reporting with ROI/impact analysis.
•Develop integrated marketing campaigns across offline and digital channels; drive martech-enabled execution (audiences/targeting, journeys, workflows, channel deployment) and manage owned/paid performance with KPI optimization and reporting.

Travel: Medium travel

Key Requirements

•Degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).
•10+ years of progressive marketing experience, including end-to-end events/experiential management, ideally in private banking/wealth management, financial services, or premium/luxury sectors.
•Track record delivering multi-market/regional programmes and operating in complex matrix organizations.
•Strategic execution across concepting, budgeting, delivery, and post-activity ROI/performance analysis for events, sponsorships, and thought-leadership forums.
•Knowledge of marketing governance in regulated environments, including conduct considerations, data privacy, and regional guidelines for client communications and digital advertising.

Experience:Private bankingWealth managementFinancial servicesPremium luxury

Education:

Skills:Stakeholder engagementExecutive presenceStrategic planningBudget ownership

Languages:EnglishMandarin

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn