Senior Strategist

Wise
London
Workplace: OnsiteFull timeGBP 62,000 - 88,000 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Collaboration","Influencing","Synthesizing information","Self-starter","Strategic communication"]

Own how Wise’s products and features are marketed across every touchpoint, translating functional product updates into bold, inspiring creative narratives. Lead messaging consistency across paid media, organic, CRM, and quarterly “Mission Updates,” using channel performance data (e.g., CTR/CPA/conversion) to refine what resonates. Partner closely with creative, media, and regional teams to deliver measurable product adoption.

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Wise
Wise
14 hours ago

Senior Strategist

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Last checked: 5 hours agoStatus: Live

Job Summary

Own how Wise’s products and features are marketed across every touchpoint, translating functional product updates into bold, inspiring creative narratives. Lead messaging consistency across paid media, organic, CRM, and quarterly “Mission Updates,” using channel performance data (e.g., CTR/CPA/conversion) to refine what resonates. Partner closely with creative, media, and regional teams to deliver measurable product adoption.
Location: London
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Take full ownership of how Wise products and features are sold across paid media, organic, and CRM channels.
  • •Ensure messaging consistency and alignment by translating product mechanics into distinctive, inspiring creatives that drive product adoption.
  • •Lead the strategic direction and storytelling for quarterly “Mission Update” customer communications.
  • •Interpret channel performance data and creative insights to refine messaging and improve measurable results.
  • •Create creative briefs and partner with creative, media, and regional teams to bring strategies to life across markets.

Pay and Benefits

Salary: GBP 62,000 - 88,000 annually

Key Requirements

  • •Proven track record as a marketing generalist or creative strategist, launching campaigns that simplify complex concepts into inspiring ideas.
  • •Strong ability to turn functional product launches into engaging narratives that drive customer usage.
  • •Understanding of how to adapt messaging for different channel constraints and customer lifecycle stages (acquisition vs. retention).
  • •Comfort interpreting channel performance metrics (e.g., CTR, CPA, conversion) and iterating creative for impact.
  • •Ability to synthesize ambiguous data and complex information into clear, actionable plans.
Experience:Financial services
Skills:CollaborationInfluencingSynthesizing informationSelf-starterStrategic communication
Languages:English
Tech Stack:CRMTikTokMetaYouTube

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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