Sr. Associate Manager, Marketing – Menu Strategy and Experience

Yum! Brands
Irvine
Workplace: HybridFull timeUSD 121,600 - 135,000 annuallyFunction: Software EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Project management","Communication","Collaboration","Planning"]

Lead the strategy and execution of Taco Bell’s in-restaurant merchandising and menu across all channels. Own end-to-end go-to-market in-restaurant print merchandising, collaborate with cross-functional partners, manage merchandising budget, and optimize the restaurant experience through data-driven insights and testing. Drive menu strategy, offers, and cross-functional leadership to elevate the brand and sales.

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Yum! Brands
Yum! Brands
2 months ago

Sr. Associate Manager, Marketing – Menu Strategy and Experience

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the strategy and execution of Taco Bell’s in-restaurant merchandising and menu across all channels. Own end-to-end go-to-market in-restaurant print merchandising, collaborate with cross-functional partners, manage merchandising budget, and optimize the restaurant experience through data-driven insights and testing. Drive menu strategy, offers, and cross-functional leadership to elevate the brand and sales.
Location: Irvine
Workplace: Hybrid
Employment Type: Full time
Job Function: Software Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the strategy and execution of Taco Bell’s in-restaurant merchandising and menu across all channels, collaborating with cross-functional partners to translate menu strategy into clear, consistent plans
  • •Own the in-restaurant customer journey and leverage research, analytics, and field insights to inform merchandising across channels
  • •Own the overall merchandising budget and ensure accurate execution of updates across restaurants, coordinating with internal teams and external partners
  • •Manage Local Store Marketing and field creative reviews to ensure quality and alignment with Brand standards
  • •Partner with cross-functional teams to align the restaurant experience calendar with marketing and non-marketing initiatives and ensure consistency across menu channels

Pay and Benefits

Salary: USD 121,600 - 135,000 annually
Perks:401kHealth InsuranceDentalVisionParental Leave

Key Requirements

  • •Bachelor's Degree
  • •Minimum 5+ years of relevant experience in Marketing, Advertising or Communications
  • •Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer and elevate the Brand
  • •Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and/or franchised business a plus
  • •Demonstrated leadership, project management, and planning skills
Experience:5+ yearsRetailFranchisedMarketingAdvertisingCommunications
Education:Bachelor's
Skills:LeadershipProject managementCommunicationCollaborationPlanning

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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