Associate, Email

Tapestry
New York
Workplace: OnsiteFull timeUSD 70,000 - 90,640 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Cross-functional communication","Stakeholder coordination","Attention to detail","Quality assurance","Project management"]

Own end-to-end execution of triggered and BAU email and SMS programs for Outlet. Translate audience strategy and marketing/merchandising briefs into performance-driving campaigns using Cordial, templating, dynamic content blocks, and hierarchical messaging. Partner with buying, marketing, and creative to move briefs through approved execution, QA sends across devices, monitor triggered program health, and report post-send performance signals for your line of business.

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Tapestry
Tapestry
1 day ago

Associate, Email

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Last checked: 15 hours agoStatus: Live

Job Summary

Own end-to-end execution of triggered and BAU email and SMS programs for Outlet. Translate audience strategy and marketing/merchandising briefs into performance-driving campaigns using Cordial, templating, dynamic content blocks, and hierarchical messaging. Partner with buying, marketing, and creative to move briefs through approved execution, QA sends across devices, monitor triggered program health, and report post-send performance signals for your line of business.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute triggered and BAU email and SMS programs for Outlet, translating briefs into campaigns.
  • •Coordinate cross-functional review to move campaigns from brief to final approved execution.
  • •Develop triggered content briefs, coordinate Merge builds, monitor program health, and escalate anomalies.
  • •QA Merge builds and Cordial sends for accuracy, links, audience targeting, and rendering across devices.
  • •Own weekly post-send reads for your line of business and surface performance signals to the manager or director.

Pay and Benefits

Salary: USD 70,000 - 90,640 annually
Perks:Health InsuranceDentalVision401kParental LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

  • •3+ years of experience in email and/or SMS marketing with hands-on briefing and project management.
  • •Strong Cordial (or comparable ESP) experience, including QA and basic content editing.
  • •Triggered or lifecycle program familiarity.
  • •Ability to read and apply audience insights to content decisions.
  • •Ability to manage multiple active campaigns in a fast-paced environment.
Experience:3+ years
Skills:Cross-functional communicationStakeholder coordinationAttention to detailQuality assuranceProject management
Tech Stack:CordialMergeEmailSMS

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
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