Brand and Ad Operations Specialist

Roblox
San Mateo
Workplace: OnsiteFull timeUSD 164,290 - 199,390 annuallyFunction: Marketing & GrowthSkills: ["Organizational skills","Attention to detail","Communication skills","Data-driven decision-making"]

Own end-to-end execution of brand and advertising campaigns, from building media plans based on RFPs through trafficking, tracking, reporting, and optimization. Monitor pacing and performance across platforms such as Google Ads and Roblox Ads, using KPIs like CTR, ROAS, and CPM to drive improvements. Partner with Product and Engineering to enhance campaign setup workflows and troubleshoot issues, delivering client-facing recaps and actionable insights.

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FursaFursa
Roblox
Roblox
3 days ago

Brand and Ad Operations Specialist

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Last checked: 14 hours agoStatus: Live

Job Summary

Own end-to-end execution of brand and advertising campaigns, from building media plans based on RFPs through trafficking, tracking, reporting, and optimization. Monitor pacing and performance across platforms such as Google Ads and Roblox Ads, using KPIs like CTR, ROAS, and CPM to drive improvements. Partner with Product and Engineering to enhance campaign setup workflows and troubleshoot issues, delivering client-facing recaps and actionable insights.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.
  • •Traffic and launch campaigns across platforms (e.g., Google Ads and Roblox Ads) with accurate setup and tracking.
  • •Monitor pacing and performance across live campaigns, flagging and resolving issues proactively.
  • •Analyze campaign data and recommend optimizations to improve KPIs such as CTR, ROAS, and CPM.
  • •Develop performance reports and turn insights into client-facing recaps and optimization recommendations, partnering cross-functionally to improve workflows.

Pay and Benefits

Salary: USD 164,290 - 199,390 annually
Equity and Bonus:Equity

Key Requirements

  • •6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning.
  • •Familiarity with digital ad platforms such as Google Ads, Meta Ads Manager, The Trade Desk, and DV360.
  • •Experience with tracking/tagging tools like Google Tag Manager and Google Analytics.
  • •Strong understanding of digital advertising KPIs, attribution models, and media math, including media plans and flighting schedules.
  • •Basic understanding of SQL and/or experience with data platforms is a plus; strong organizational and communication skills are required.
Experience:Digital advertising
Skills:Organizational skillsAttention to detailCommunication skillsData-driven decision-making
Languages:English
Tech Stack:Google AdsRoblox AdsMeta Ads ManagerThe Trade DeskDV360Google Tag ManagerGoogle AnalyticsSQL

Eligibility

Visa:H-1B

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn