Content Marketing Manager (Delhi NCR)

Coursera
India
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Strategic thinking","Metrics-driven mindset","Creative problem-solving"]

Lead enterprise content marketing initiatives for Coursera’s industries and personas, creating high-performing assets across formats like data reports, e-books, videos, webinars, and webpages. Own project briefs, messaging, outlines, and editorial consistency while collaborating with product marketing, regional marketing, demand generation, customer marketing, sales, and creative. Use data and AI-powered tooling to scale production, apply SEO/AIO/GEO best practices, and support quarterly editorial calendar planning.

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FursaFursa
Coursera
Coursera
2 days ago

Content Marketing Manager (Delhi NCR)

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead enterprise content marketing initiatives for Coursera’s industries and personas, creating high-performing assets across formats like data reports, e-books, videos, webinars, and webpages. Own project briefs, messaging, outlines, and editorial consistency while collaborating with product marketing, regional marketing, demand generation, customer marketing, sales, and creative. Use data and AI-powered tooling to scale production, apply SEO/AIO/GEO best practices, and support quarterly editorial calendar planning.
Location: India
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Conceptualize and define content marketing assets aligned to goals, campaign themes, and target personas.
  • •Develop project briefs, messaging, and detailed outlines for content assets.
  • •Create a wide range of content assets (data reports, e-books, visuals, videos, articles, webinars, and webpages) for priority industries and personas.
  • •Partner cross-functionally with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to align on content topics.
  • •Review and edit content for consistency with Coursera’s messaging, style, voice, and tone while supporting quarterly editorial calendar planning.

Key Requirements

  • •8+ years of content marketing experience in a B2B/enterprise environment, creating content assets and strategies for full-funnel campaigns.
  • •Strong writing skills, with a track record producing content such as e-books, data reports, videos, and webpages.
  • •Experience using AI-powered tools to improve efficiency and scale content production.
  • •Understanding of SEO/AIO/GEO content creation best practices.
  • •Bachelor’s degree in English, Communication, Journalism, or a related field.
Experience:8+ yearsB2BEnterpriseEd-tech
Education:Bachelor's in English, Communication, Journalism, or a related field
Skills:CommunicationCollaborationStrategic thinkingMetrics-driven mindsetCreative problem-solving
Tech Stack:AI-powered toolsSEOAIOGEO

Company Brief

Coursera
Operates an online learning platform offering MOOCs, professional certificates, and degree programs in partnership with universities and organizations worldwide, enabling learners and professionals to acquire new skills and credentials online.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mountain View, United States
Founded: 2012
WebsiteLinkedIn