Regional Digital Marketing Specialist - Americas (Madrid, M, ES, 28043)

Allianz
Madrid
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Communication","Attention to detail","Project management","Analytical mindset","Stakeholder coordination"]

Steer global digital marketing operations by coordinating with the Global Head of Digital Marketing and regional managers to deliver a Global Operating Model across 20 markets. Own agency operations and compliance workflows, consolidate performance KPIs into dashboards, support RFP processes, and manage creative/content readiness (website copy, landing pages, email newsletters). Partner with analytics, media, and stakeholders to ensure consistent tracking and reporting, while escalating risks and adherence gaps.

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FursaFursa
Allianz
Allianz
3 hours ago

Regional Digital Marketing Specialist - Americas (Madrid, M, ES, 28043)

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Job Summary

Steer global digital marketing operations by coordinating with the Global Head of Digital Marketing and regional managers to deliver a Global Operating Model across 20 markets. Own agency operations and compliance workflows, consolidate performance KPIs into dashboards, support RFP processes, and manage creative/content readiness (website copy, landing pages, email newsletters). Partner with analytics, media, and stakeholders to ensure consistent tracking and reporting, while escalating risks and adherence gaps.
Location: Madrid
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Coordinate agency operations and Global Operating Model (GOM) compliance across markets, supporting regional managers with adherence monitoring.
  • •Consolidate monthly and quarterly agency performance KPIs into global reporting dashboards and ensure data accuracy and consistency.
  • •Coordinate agency deliverable timelines, performance briefs, digital plans, and optimizations to global standards.
  • •Support RFP documentation and onboarding of new agencies with GOM orientation materials, access requirements, templates, and compliance checklists.
  • •Manage global creative/content and campaign readiness workflows, including creative localization, review cycles, website copy uploads, landing pages, and email newsletter coordination.

Key Requirements

  • •4-7 years of experience in digital marketing, marketing operations, or agency coordination roles.
  • •Experience working with external digital agencies in a governance, coordination, or operations capacity.
  • •Hands-on experience with website CMS, content publishing, and digital campaign coordination.
  • •Familiarity with digital marketing channels (paid search, social, programmatic, SEO, email) and campaign lifecycle.
  • •Strong project management, analytical reporting, and attention to compliance/documentation standards.
Experience:4-7 yearsInsuranceFinancial servicesRegulated industriesDigital marketingMarketing operations
Skills:CommunicationAttention to detailProject managementAnalytical mindsetStakeholder coordination
Tech Stack:AIMachine learningData analyticsCloud-based toolsWebsite CMSGTMPlatform pixels

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn