Payment Growth Marketing Expert (B2C)

Bybit
Abu Dhabi
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Product judgment","Customer understanding","Analytical judgment","Cross-functional collaboration","Clear communication"]

Drive global and regional growth for the payments portfolio by owning OKR workstreams across acquisition, activation, usage, and retention. Lead product GTM for new features and market expansions, translating complex payment capabilities into clear propositions and success metrics. Improve discovery and adoption across owned, earned, and paid channels by orchestrating CRM, social, PR, paid media, partnerships, and creators—while using customer feedback and performance data to continuously optimize.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Bybit
Bybit
1 week ago

Payment Growth Marketing Expert (B2C)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Drive global and regional growth for the payments portfolio by owning OKR workstreams across acquisition, activation, usage, and retention. Lead product GTM for new features and market expansions, translating complex payment capabilities into clear propositions and success metrics. Improve discovery and adoption across owned, earned, and paid channels by orchestrating CRM, social, PR, paid media, partnerships, and creators—while using customer feedback and performance data to continuously optimize.
Location: Abu Dhabi
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own regional and global growth workstreams for Payment Business Unit OKRs across acquisition, activation, usage, and retention.
  • •Develop and optimize growth mechanisms such as rewards, cashback, referrals, lifecycle programs, and promotions.
  • •Lead GTM for new payment products, features, and market expansions, including positioning, target audience, channel strategy, and launch execution.
  • •Coordinate cross-functional launch execution and define success metrics using post-launch performance and customer feedback.
  • •Increase product discovery, understanding, and adoption across owned, earned, and paid channels by orchestrating CRM, social, PR, paid media, partnerships, and creators.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •5+ years of experience in product marketing, growth, GTM, or related roles.
  • •Strong experience in fintech, payments, banking, crypto, or other complex consumer products.
  • •Ability to translate product capabilities into customer propositions, messaging, and use cases.
  • •Experience driving acquisition, activation, engagement, and retention.
  • •Strong analytical judgment and cross-functional stakeholder management skills.
Experience:5+ yearsFintechPaymentsBankingCrypto
Skills:Product judgmentCustomer understandingAnalytical judgmentCross-functional collaborationClear communication
Languages:English

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn