Senior Manager, Brand Management and Marketing - Hang Seng Insurance - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

Own the insurance brand strategy and multi-year roadmap to strengthen brand equity and drive business growth. Lead regular brand health reviews and translate performance and market shifts into recommendations. Develop brand plans and deliver integrated marketing and communications across priority channels, ensuring consistent tone of voice and end-to-end customer experience. Use customer research, analytics, and competitor intelligence to identify needs and opportunities while overseeing risk assessment and compliance controls.