Senior Manager, Brand Management and Marketing - Hang Seng Insurance - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

HSBC
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Project management","Self-motivation","Analytical thinking","Innovation mindset"]

Own the insurance brand strategy and multi-year roadmap to strengthen brand equity and drive business growth. Lead regular brand health reviews and translate performance and market shifts into recommendations. Develop brand plans and deliver integrated marketing and communications across priority channels, ensuring consistent tone of voice and end-to-end customer experience. Use customer research, analytics, and competitor intelligence to identify needs and opportunities while overseeing risk assessment and compliance controls.

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FursaFursa
HSBC
HSBC
1 month ago

Senior Manager, Brand Management and Marketing - Hang Seng Insurance - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

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Job Summary

Own the insurance brand strategy and multi-year roadmap to strengthen brand equity and drive business growth. Lead regular brand health reviews and translate performance and market shifts into recommendations. Develop brand plans and deliver integrated marketing and communications across priority channels, ensuring consistent tone of voice and end-to-end customer experience. Use customer research, analytics, and competitor intelligence to identify needs and opportunities while overseeing risk assessment and compliance controls.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Shape the insurance brand strategy and multi-year roadmap to strengthen brand equity and accelerate business growth.
  • •Run brand health reviews and translate performance and market shifts into strategic recommendations.
  • •Develop brand plans and deliver integrated marketing and communications programmes across priority channels.
  • •Provide strategic direction for marketing communications to ensure consistent tone of voice and end-to-end customer experience.
  • •Use customer research, analytics, and competitor intelligence to uncover needs, category trends, and opportunities; oversee risk assessment and compliance controls.

Key Requirements

  • •University degree in Marketing, Advertising, Communications, or a related discipline.
  • •Minimum 10 years of marketing experience, preferably in insurance or financial services, advertising, corporate communication, or public relations.
  • •Proven ability to implement branding projects and build a brand aligned with long-term business goals.
  • •Strong communication and project management skills with the ability to work effectively in a fast-paced environment under pressure.
  • •Strong data analytical skills and innovation mindset, with solid understanding of life insurance products and services.
Experience:10+ yearsInsuranceFinancial servicesMarketing
Education:Bachelor's in Marketing, Advertising, Communications (or related discipline)
Skills:CommunicationProject managementSelf-motivationAnalytical thinkingInnovation mindset
Languages:EnglishChinese

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn