Measurement Partner, Centre of Excellence (CoE)

TikTok
London
Full timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Analytical and problem-solving","Communication","Collaboration","Time management","Stakeholder influence"]

Serve as a senior individual contributor regional specialist for measurement and performance advertising across Europe. Collaborate with sales and measurement teams to develop measurement strategies, prototype custom insights and tooling, and improve full-funnel measurement. Design and test optimization methods for bidding, targeting, and ad effectiveness, maintain SoT/KPI dashboards and reports, and analyze multi-source data to deliver actionable recommendations that increase advertiser ROI.

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FursaFursa
TikTok
TikTok
1 month ago

Measurement Partner, Centre of Excellence (CoE)

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Last checked: 30 minutes agoStatus: Live

Job Summary

Serve as a senior individual contributor regional specialist for measurement and performance advertising across Europe. Collaborate with sales and measurement teams to develop measurement strategies, prototype custom insights and tooling, and improve full-funnel measurement. Design and test optimization methods for bidding, targeting, and ad effectiveness, maintain SoT/KPI dashboards and reports, and analyze multi-source data to deliver actionable recommendations that increase advertiser ROI.
Location: London
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Collaborate with sales and measurement teams to develop, implement, and lead regional measurement strategies that drive business growth.
  • •Prototype custom insights, ad effectiveness meta-analysis, or tooling for large-scale data environments for wider measurement teams.
  • •Act as a specialist on full funnel measurement and contribute to cross-functional projects.
  • •Design and test bidding, targeting, and optimization methods to support new product and feature development.
  • •Develop dashboards/reports/tools to track Source of Truth (SoT), KPIs, and measure campaign effectiveness; provide recommendations to improve ROI.

Key Requirements

  • •Strong proven experience in analytics and digital advertising, from large marketing-related organizations or measurement suppliers.
  • •Bachelor’s degree in a quantitative field (e.g., statistics, mathematics, economics, or computer science) or equivalent.
  • •Proven experience in Data Science, Data Analysis, Measurement, or a related field.
  • •Demonstrated ability to drive projects independently and influence cross-functional stakeholders in a matrixed environment.
  • •Track record of inferential problem solving through experimental design and analytical methods.
Experience:Digital advertisingData-driven marketingMarketing measurement
Education:Bachelor's in quantitative field (e.g., statistics, mathematics, economics, or computer science)
Skills:Analytical and problem-solvingCommunicationCollaborationTime managementStakeholder influence
Tech Stack:SQLHIVERPythonExcelTableauPower BI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn