2 days ago

Product Marketing Manager, Scaled Growth, EUI

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market planning for TikTok’s key European advertising products through agency sales partners. Drive product adoption, penetration, and incremental revenue growth by building tracking mechanisms, translating agency/advertiser insights into scalable GTM strategies, and strengthening product-market fit. Support priority agency accounts with tailored solutions, turn learnings into playbooks, and lead an agency revenue growth framework across acquisition, scale-up, and retention.

Location: London, Dublin

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead product GTM strategy in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
•Develop scalable GTM strategies by translating agency ecosystem and advertiser needs into execution plans and product positioning recommendations.
•Build tracking mechanisms to monitor adoption progress, measure commercial impact, and optimize GTM performance.
•Provide dedicated product marketing support for priority agency accounts and collaborate cross-functionally to shape agency-led solutions.
•Own agency revenue growth strategy by defining success metrics, operating cadence, and initiatives across acquisition, scale-up, and retention.

Key Requirements

•BA/BS degree or above, or equivalent practical experience.
•Extensive experience in media, digital advertising, or related industries in product marketing, strategy, agency, account management, or client-facing roles.
•Proven experience driving product adoption and go-to-market execution across performance, lead generation, brand, creative, and measurement objectives.
•Cross-functional experience working with Sales, Product, and Operations to deliver business outcomes.
•Strong analytical, communication, and presentation skills with a customer-oriented, commercially driven mindset.

Experience:MediaDigital advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical thinkingCommercial acumenStrategic thinking

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager, Scaled Growth, EUI

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: London, Dublin

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead product GTM strategy in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
•Develop scalable GTM strategies by translating agency ecosystem and advertiser needs into execution plans and product positioning recommendations.
•Build tracking mechanisms to monitor adoption progress, measure commercial impact, and optimize GTM performance.
•Provide dedicated product marketing support for priority agency accounts and collaborate cross-functionally to shape agency-led solutions.
•Own agency revenue growth strategy by defining success metrics, operating cadence, and initiatives across acquisition, scale-up, and retention.

Key Requirements

•BA/BS degree or above, or equivalent practical experience.
•Extensive experience in media, digital advertising, or related industries in product marketing, strategy, agency, account management, or client-facing roles.
•Proven experience driving product adoption and go-to-market execution across performance, lead generation, brand, creative, and measurement objectives.
•Cross-functional experience working with Sales, Product, and Operations to deliver business outcomes.
•Strong analytical, communication, and presentation skills with a customer-oriented, commercially driven mindset.

Experience:MediaDigital advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical thinkingCommercial acumenStrategic thinking

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn