Product Marketing Manager, Scaled Growth, EUI

TikTok
London, Dublin
Full timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Presentation","Analytical thinking","Commercial acumen","Strategic thinking"]

Own go-to-market planning for TikTok’s key European advertising products through agency sales partners. Drive product adoption, penetration, and incremental revenue growth by building tracking mechanisms, translating agency/advertiser insights into scalable GTM strategies, and strengthening product-market fit. Support priority agency accounts with tailored solutions, turn learnings into playbooks, and lead an agency revenue growth framework across acquisition, scale-up, and retention.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager, Scaled Growth, EUI

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Last checked: 19 hours agoStatus: Live

Job Summary

Own go-to-market planning for TikTok’s key European advertising products through agency sales partners. Drive product adoption, penetration, and incremental revenue growth by building tracking mechanisms, translating agency/advertiser insights into scalable GTM strategies, and strengthening product-market fit. Support priority agency accounts with tailored solutions, turn learnings into playbooks, and lead an agency revenue growth framework across acquisition, scale-up, and retention.
Location: London, Dublin
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead product GTM strategy in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
  • •Develop scalable GTM strategies by translating agency ecosystem and advertiser needs into execution plans and product positioning recommendations.
  • •Build tracking mechanisms to monitor adoption progress, measure commercial impact, and optimize GTM performance.
  • •Provide dedicated product marketing support for priority agency accounts and collaborate cross-functionally to shape agency-led solutions.
  • •Own agency revenue growth strategy by defining success metrics, operating cadence, and initiatives across acquisition, scale-up, and retention.

Key Requirements

  • •BA/BS degree or above, or equivalent practical experience.
  • •Extensive experience in media, digital advertising, or related industries in product marketing, strategy, agency, account management, or client-facing roles.
  • •Proven experience driving product adoption and go-to-market execution across performance, lead generation, brand, creative, and measurement objectives.
  • •Cross-functional experience working with Sales, Product, and Operations to deliver business outcomes.
  • •Strong analytical, communication, and presentation skills with a customer-oriented, commercially driven mindset.
Experience:MediaDigital advertising
Education:Bachelor's
Skills:CommunicationPresentationAnalytical thinkingCommercial acumenStrategic thinking

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn