Growth Marketing Performance Manager (Germany) - German speaking

iwoca
Berlin
Workplace: OnsiteFull timeEUR 35,000 - 50,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Analytical","Communication","Problem-solving","Collaboration","Attention to detail"]

Growth-focused marketer to build and scale a diverse channel mix for the German market, launching new online channels from scratch (Native Ads, Reddit, LinkedIn), managing direct publisher placements, and driving CRO on paid landing pages. Collaborates with Commercial Strategy and Design teams, uses AI tools, and applies rigorous measurement to scale high-impact channels while balancing speed and quality.

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iwoca
iwoca
2 months ago

Growth Marketing Performance Manager (Germany) - German speaking

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Growth-focused marketer to build and scale a diverse channel mix for the German market, launching new online channels from scratch (Native Ads, Reddit, LinkedIn), managing direct publisher placements, and driving CRO on paid landing pages. Collaborates with Commercial Strategy and Design teams, uses AI tools, and applies rigorous measurement to scale high-impact channels while balancing speed and quality.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and scale a diverse channel mix for the German market, building new online channels from scratch and managing end-to-end performance.
  • •Build a direct placement network by identifying, pitching, and partnering with publishers reaching German SME decision-makers, with end-to-end commercial accountability.
  • •Own the conversion journey on paid landing pages, leading the experimentation roadmap to turn traffic into leads.
  • •Design and run A/B tests with an understanding of statistical significance and apply learnings to improve performance.
  • •Create lean, scalable processes and explore AI tools to improve efficiency while maintaining rigorous thinking and quality control.

Pay and Benefits

Salary: EUR 35,000 - 50,000 annually
Perks:Paid LeaveSabbaticalHealth InsuranceGym MembershipDeutschlandticketPensionLearning Budget

Key Requirements

  • •3-5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate)
  • •Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations
  • •Experience designing and running A/B tests, with a solid understanding of test design and statistical significance
  • •A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet
  • •Fluent in German (required – essential for the DE market, publisher relationships, and creative work)
  • •Fluent in English (company working language)
Experience:3-5 yearsFintechLending
Skills:AnalyticalCommunicationProblem-solvingCollaborationAttention to detail
Languages:GermanEnglish
Tech Stack:Native AdsReddit AdsLinkedIn AdsGoogle AnalyticsA/B testingHeatmapsGA4OutbrainTaboola

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 4.6
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