Referent Brand Campaigns (m/w/d)

Allianz
Germany
Workplace: HybridFull timeFunction: Data Science & Machine LearningExperience: 5+ yearsSkills: ["Data-driven thinking","Storytelling","Strategic thinking","Cross-functional collaboration","Ability to translate analytics into actions"]

Steer full-funnel brand campaigns for life, health, and property insurance using data-driven planning, optimization, and media/brand KPIs. Own integrated campaign management across awareness to conversion, translate insights into channel-appropriate creative, and guide media plans, production, and automation. Partner with product stakeholders to provide marketing strategy and advisory, advance multichannel/digital and LLM-enabled discoverability, and help implement the OneAllianz framework while piloting AI use cases.

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FursaFursa
Allianz
Allianz
10 hours ago

Referent Brand Campaigns (m/w/d)

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Last checked: 10 hours agoStatus: Live

Job Summary

Steer full-funnel brand campaigns for life, health, and property insurance using data-driven planning, optimization, and media/brand KPIs. Own integrated campaign management across awareness to conversion, translate insights into channel-appropriate creative, and guide media plans, production, and automation. Partner with product stakeholders to provide marketing strategy and advisory, advance multichannel/digital and LLM-enabled discoverability, and help implement the OneAllianz framework while piloting AI use cases.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end full-funnel management of integrated marketing campaigns across awareness, consideration, and conversion.
  • •Read, assess, and steer media plans; optimize campaigns using data and AI based on defined media and brand KPIs; translate analytics into action recommendations.
  • •Translate market and data analysis into attention-grabbing, channel-appropriate creative across classic and modern digital/social formats, using AI to accelerate ideation and quality.
  • •Steer production of campaign elements including moving-image and digital formats, increasingly leveraging AI-supported production and automation approaches.
  • •Provide data-driven marketing advisory to product and marketing units and help extend multichannel/digital/social strategy, including LLM-enabled discoverability and OneAllianz framework execution.

Pay and Benefits

Perks:Health InsurancePensionEquity

Key Requirements

  • •Completed university degree with a focus on marketing, media, and communications or an equivalent qualification.
  • •At least 5 years of proven experience in independently conceiving, steering, and optimizing complex marketing campaigns, with a clear focus on upper-funnel and full-funnel understanding across disciplines.
  • •Strong media expertise: the ability to read, evaluate, and steer media plans; experience managing agencies/cooperation models; and data-driven optimization using media and brand KPIs.
  • •Proven creativity and storytelling capability across formats from classic TV/radio/out-of-home to digital and social; evidence of end products on relevant channels (e.g., TikTok, Instagram, YouTube, Twitch).
  • •Demonstrated practical AI affinity: experience using AI across the marketing value chain (creation/production, campaign optimization, analytics) and using AI tools in day-to-day work.
Experience:5+ years
Education:
Skills:Data-driven thinkingStorytellingStrategic thinkingCross-functional collaborationAbility to translate analytics into actions
Languages:GermanEnglish
Tech Stack:AILLMsChatGPTAnalyticsBI toolsTikTokInstagramYouTubeTwitch

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn