Employer Brand Manager

OpenAI
San Francisco, New York, United States
Workplace: HybridFull timeUSD 190,000 - 240,000 annuallyFunction: Marketing & GrowthSkills: ["High agency","Strong judgment","Bias toward action","Exceptional writing","Editorial judgment","Ability to influence","Willingness to answer hard questions","Trust-building"]

Own and scale the employer brand strategy by building an evidence-backed “why OpenAI / why now” narrative anchored in frontier research. Create campaigns and talent-facing content, empower recruiters and hiring teams, and ensure the brand promise holds throughout the candidate journey. Use candidate, employee, recruiter, and market insights to measure brand perception and recruiting impact, while building an AI-native operating model across key partners.

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FursaFursa
OpenAI
OpenAI
2 days ago

Employer Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own and scale the employer brand strategy by building an evidence-backed “why OpenAI / why now” narrative anchored in frontier research. Create campaigns and talent-facing content, empower recruiters and hiring teams, and ensure the brand promise holds throughout the candidate journey. Use candidate, employee, recruiter, and market insights to measure brand perception and recruiting impact, while building an AI-native operating model across key partners.
Location: San Francisco, New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead OpenAI’s employer brand strategy for priority talent audiences, anchored in its identity as a frontier research lab.
  • •Develop a distinctive “why OpenAI / why now” narrative translating culture, technical ambition, and impact into credible stories.
  • •Create and lead a scalable content and enablement system across careers site, employee stories, job descriptions, outreach, events, and recruiter guidance.
  • •Ensure the external brand promise holds throughout the candidate journey from first impression through onboarding.
  • •Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact, and use insights to sharpen positioning and content.

Pay and Benefits

Salary: USD 190,000 - 240,000 annually

Key Requirements

  • •7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or related fields.
  • •Build and scale an employer brand capability from the ground up, translating strategy into durable systems, content, and operating practices.
  • •Use research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.
  • •Translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying.
  • •Build trust with technical leaders by asking technically informed questions and preserving nuance while making work accessible.
Skills:High agencyStrong judgmentBias toward actionExceptional writingEditorial judgmentAbility to influenceWillingness to answer hard questionsTrust-building
Tech Stack:AI tools

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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