GTM Program Manager

HP
Vancouver, Washington
Full timeUSD 116,150 - 182,400 annuallyFunction: Program & Project Management (PMO)Experience: 7-10 yearsEducation: bachelorsSkills: ["Effective communication","Results orientation","Learning agility","Digital fluency","Customer centricity"]

Lead go-to-market program execution for HP’s Specialty Printing & Technology Solutions portfolio, bridging product management, marketing, sales, and OEM partners. Drive complex cross-functional initiatives covering commercial readiness, market activation, demand generation, partner/channel engagement, and industry/media relationships. Manage program governance, risk mitigation, and executive updates while coordinating global and regional stakeholders to accelerate adoption of HP Thermal Inkjet technologies and solutions.

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HP
HP
1 day ago

GTM Program Manager

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Job Summary

Lead go-to-market program execution for HP’s Specialty Printing & Technology Solutions portfolio, bridging product management, marketing, sales, and OEM partners. Drive complex cross-functional initiatives covering commercial readiness, market activation, demand generation, partner/channel engagement, and industry/media relationships. Manage program governance, risk mitigation, and executive updates while coordinating global and regional stakeholders to accelerate adoption of HP Thermal Inkjet technologies and solutions.
Location: Vancouver, Washington
Employment Type: Full time
Job Function: Program & Project Management (PMO)

Key Responsibilities

  • •Drive accountability across multiple stakeholders and business functions, including program governance and executive updates.
  • •Facilitate program reviews, identify risks and dependencies, and develop mitigation plans.
  • •Partner with regional marketing teams to execute campaigns, promotions, and customer engagement programs.
  • •Collaborate with strategic partners and channel organizations to improve market reach and strengthen partner engagement and enablement.
  • •Lead ingredient branding and go-to-market initiatives for HP Thermal Inkjet solutions, including industry association and media relationships.
Travel: Medium travel

Pay and Benefits

Salary: USD 116,150 - 182,400 annually
Perks:Health InsuranceDentalVisionFlexible SpendingLife InsurancePaid LeavePaid Holidays

Key Requirements

  • •Four-year or graduate degree in Marketing, Business Administration, or related discipline, or commensurate work experience.
  • •Typically 7–10 years of work experience, preferably in marketing, sales, channel, or a related field.
  • •Experience with program management and cross-functional stakeholder leadership across multiple functions.
  • •Strong go-to-market and market strategy skills, including analytics and market research.
  • •Knowledge of business development, digital marketing, and customer relationship management.
Experience:7-10 yearsGo-to-marketMarketingSalesChannel
Education:Bachelor's in Marketing, Business Administration
Skills:Effective communicationResults orientationLearning agilityDigital fluencyCustomer centricity

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn