CRM Campaign Analyst

Waitrose & Partners
United Kingdom
Workplace: HybridFull timeGBP 47,000 - 73,500 annuallyFunction: Data Science & Machine LearningSkills: ["Analytical approach","Communication","Stakeholder collaboration","Prioritization","Data-driven decision-making"]

Support the activation of first-party data across CRM channels by designing and creating customer selections for email, push, SMS, direct marketing, and digital/social audiences. Co-create campaign selections with CRM managers, translate campaign briefs into effective targeting using data insights, and improve automation and measurement. Partner with data, insights, and analytics teams to deliver gold-standard CRM measurement and recommendations, including audience building for digital and social channels.

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Waitrose & Partners
Waitrose & Partners
4 days ago

CRM Campaign Analyst

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Last checked: 4 hours agoStatus: Live

Job Summary

Support the activation of first-party data across CRM channels by designing and creating customer selections for email, push, SMS, direct marketing, and digital/social audiences. Co-create campaign selections with CRM managers, translate campaign briefs into effective targeting using data insights, and improve automation and measurement. Partner with data, insights, and analytics teams to deliver gold-standard CRM measurement and recommendations, including audience building for digital and social channels.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Design and create customer selections and output of customer data for email, push, SMS, direct marketing, social, and digital audiences.
  • •Work with CRM Managers to translate campaign briefs into effective targeting and audience selection to meet commercial objectives.
  • •Dig into data to identify and interpret new opportunities or improvements for CRM communication programmes.
  • •Support data strategies so CRM and broader Channels teams have access to required data to deliver the strategy.
  • •Support and enable automation across selections to streamline campaign processes.

Pay and Benefits

Salary: GBP 47,000 - 73,500 annually

Key Requirements

  • •Experience in a campaign operations team within a transactional, data-intensive organisation (preferably retail).
  • •Strong CRM experience and understanding, including campaign targeting and audience selection.
  • •Experience using ESP tools to execute campaigns, preferably Salesforce Marketing Cloud.
  • •Strong SQL and data manipulation skills with an analytical approach to uncover insights.
  • •Good understanding of technical CDP (preferably Salesforce Data Cloud) and ability to balance customer and commercial priorities.
Experience:RetailCRMMarketingDigital advertising
Skills:Analytical approachCommunicationStakeholder collaborationPrioritizationData-driven decision-making
Tech Stack:SQLSalesforce Marketing CloudSalesforce SuiteESPCDPData CloudEmailSMSPushSocialDigital advertising

Company Brief

Waitrose & Partners
Waitrose & Partners is a UK supermarket chain offering groceries, fresh produce, and premium food products through its network of stores and online shopping. It is part of the John Lewis Partnership and emphasizes quality, customer service, and ethical sourcing.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Bracknell, United Kingdom
Founded: 1904
WebsiteLinkedIn