Senior Lead, International Brand Media

Whoop
Dublin
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Cross-functional collaboration","Influencing stakeholders","Communication","Data-driven decision making","AI adoption"]

Own data-driven brand media strategy across key international markets, supporting the Brand Media team in launching, monitoring, and optimizing media campaigns. Collaborate with Creative, Analytics, Performance Media, and external partners to plan programmatic and social buys, build high-impact media partnerships, and translate consumer insights into market-specific recommendations and KPI targets. Role reports to the Director of Brand Media and is based in Dublin.

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Whoop
Whoop
3 weeks ago

Senior Lead, International Brand Media

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Last checked: 8 hours agoStatus: Live

Job Summary

Own data-driven brand media strategy across key international markets, supporting the Brand Media team in launching, monitoring, and optimizing media campaigns. Collaborate with Creative, Analytics, Performance Media, and external partners to plan programmatic and social buys, build high-impact media partnerships, and translate consumer insights into market-specific recommendations and KPI targets. Role reports to the Director of Brand Media and is based in Dublin.
Location: Dublin
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat.
  • •Partner with regional market leads to support local initiatives using high-impact media strategies across markets (UK/IE, DACH, GCC, ANZ).
  • •Develop high-value media platform partnerships by market, including OTT, Linear TV, Audio, and OOH.
  • •Collaborate with global media teams to plan and execute programmatic and social media buys.
  • •Analyze consumer insights and media performance data, recommend market KPIs, and provide strategic recommendations with analytics.

Key Requirements

  • •7+ years of experience in media, marketing, or agency environments.
  • •Proven experience leading impactful, global media strategies.
  • •Strong understanding of media analytics and KPIs.
  • •Demonstrated ability to influence and align cross-functional stakeholders.
  • •Clear communicator who can distill complex media concepts into digestible reporting.
Skills:Cross-functional collaborationInfluencing stakeholdersCommunicationData-driven decision makingAI adoption
Tech Stack:AI toolsProgrammaticSocial media

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn