Binance

4 days ago

Lifecycle & CRM - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own the lifecycle and CRM strategy across LATAM, driving activation, first-time transaction conversion, retention, and repeat purchase through onboarding optimization, personalized campaigns, segmentation, and engagement mechanics. Build user segmentation and lifecycle management systems, design referral and viral growth mechanisms, and run A/B testing to optimize resource allocation. Collaborate cross-functionally with product and marketing teams to execute campaigns and use data-driven analysis to improve performance.

Location: Brazil, Mexico, Argentina

Workplace: Remote

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Optimize the new user onboarding process to improve activation and first-time transaction (FTT) conversion using product iterations and personalized marketing.
•Build user lifecycle management and user segmentation frameworks to increase engagement and repeat purchase frequency via memberships, points, gamification, and cross-selling.
•Design and optimize user referral and viral growth mechanisms to drive organic product growth.
•Lead A/B testing and segmentation strategies to refine operations and allocate resources effectively.
•Collaborate across the organization to execute lifecycle marketing strategies and campaigns, staying informed on business unit products and user preferences.

Pay and Benefits

Perks:Remote Work

Key Requirements

•Proven track record improving user retention, conversion, and repeat purchase, including growth from zero to one or one to a thousand users.
•Over 7 years in the internet industry, with more than 3 years in senior user growth roles in transaction-based sectors such as e-commerce or fintech.
•Individually lead growth projects, operations, or campaigns using a systematic framework and methodology.
•In-depth understanding of AB testing, funnel analysis, and custom growth strategies.
•Experience using marketing automation platforms/tools and building data monitoring and analysis systems for user operations.

Experience:7+ yearsE-commerceFintechInternet industry

Skills:Data-driven thinkingLogical thinkingProblem identificationData analysis

Company Brief

Binance

Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn

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Binance

4 days ago

Lifecycle & CRM - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Brazil, Mexico, Argentina

Workplace: Remote

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Optimize the new user onboarding process to improve activation and first-time transaction (FTT) conversion using product iterations and personalized marketing.
•Build user lifecycle management and user segmentation frameworks to increase engagement and repeat purchase frequency via memberships, points, gamification, and cross-selling.
•Design and optimize user referral and viral growth mechanisms to drive organic product growth.
•Lead A/B testing and segmentation strategies to refine operations and allocate resources effectively.
•Collaborate across the organization to execute lifecycle marketing strategies and campaigns, staying informed on business unit products and user preferences.

Pay and Benefits

Perks:Remote Work

Key Requirements

•Proven track record improving user retention, conversion, and repeat purchase, including growth from zero to one or one to a thousand users.
•Over 7 years in the internet industry, with more than 3 years in senior user growth roles in transaction-based sectors such as e-commerce or fintech.
•Individually lead growth projects, operations, or campaigns using a systematic framework and methodology.
•In-depth understanding of AB testing, funnel analysis, and custom growth strategies.
•Experience using marketing automation platforms/tools and building data monitoring and analysis systems for user operations.

Experience:7+ yearsE-commerceFintechInternet industry

Skills:Data-driven thinkingLogical thinkingProblem identificationData analysis

Company Brief

Binance

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn