Lifecycle & CRM - LATAM

Binance
Brazil, Mexico, Argentina
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Data-driven thinking","Logical thinking","Problem identification","Data analysis"]

Own the lifecycle and CRM strategy across LATAM, driving activation, first-time transaction conversion, retention, and repeat purchase through onboarding optimization, personalized campaigns, segmentation, and engagement mechanics. Build user segmentation and lifecycle management systems, design referral and viral growth mechanisms, and run A/B testing to optimize resource allocation. Collaborate cross-functionally with product and marketing teams to execute campaigns and use data-driven analysis to improve performance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Binance
Binance
1 month ago

Lifecycle & CRM - LATAM

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the lifecycle and CRM strategy across LATAM, driving activation, first-time transaction conversion, retention, and repeat purchase through onboarding optimization, personalized campaigns, segmentation, and engagement mechanics. Build user segmentation and lifecycle management systems, design referral and viral growth mechanisms, and run A/B testing to optimize resource allocation. Collaborate cross-functionally with product and marketing teams to execute campaigns and use data-driven analysis to improve performance.
Location: Brazil, Mexico, Argentina
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Optimize the new user onboarding process to improve activation and first-time transaction (FTT) conversion using product iterations and personalized marketing.
  • •Build user lifecycle management and user segmentation frameworks to increase engagement and repeat purchase frequency via memberships, points, gamification, and cross-selling.
  • •Design and optimize user referral and viral growth mechanisms to drive organic product growth.
  • •Lead A/B testing and segmentation strategies to refine operations and allocate resources effectively.
  • •Collaborate across the organization to execute lifecycle marketing strategies and campaigns, staying informed on business unit products and user preferences.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Proven track record improving user retention, conversion, and repeat purchase, including growth from zero to one or one to a thousand users.
  • •Over 7 years in the internet industry, with more than 3 years in senior user growth roles in transaction-based sectors such as e-commerce or fintech.
  • •Individually lead growth projects, operations, or campaigns using a systematic framework and methodology.
  • •In-depth understanding of AB testing, funnel analysis, and custom growth strategies.
  • •Experience using marketing automation platforms/tools and building data monitoring and analysis systems for user operations.
Experience:7+ yearsE-commerceFintechInternet industry
Skills:Data-driven thinkingLogical thinkingProblem identificationData analysis

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn