TikTok Shop - Integrated Marketing & Campaign Specialist

TikTok
São Paulo
Full timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Interpersonal skills","Project management","Communication","Analytical thinking","Cross-functional collaboration","Attention to detail"]

Own and drive integrated marketing campaign planning for TikTok Shop by defining targets, timelines, budgets, and key selling points. Monitor market and competitor activity, synthesize internal data and research with seller/buyer input, and translate insights into growth opportunities and efficiency improvements. Serve as the campaign center of expertise, collaborating with branding/media, IP campaigns, and cross-functional R&D teams to deliver cohesive campaigns. Requires 3+ years in growth/demand, strategic planning, or consulting.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Integrated Marketing & Campaign Specialist

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Last checked: 23 hours agoStatus: Live

Job Summary

Own and drive integrated marketing campaign planning for TikTok Shop by defining targets, timelines, budgets, and key selling points. Monitor market and competitor activity, synthesize internal data and research with seller/buyer input, and translate insights into growth opportunities and efficiency improvements. Serve as the campaign center of expertise, collaborating with branding/media, IP campaigns, and cross-functional R&D teams to deliver cohesive campaigns. Requires 3+ years in growth/demand, strategic planning, or consulting.
Location: São Paulo
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create campaign frameworks: define targets and timelines, propose campaign themes and key selling points, set budgets, derive actionable targets, and delegate responsibilities.
  • •Continuously analyze markets and competition by tracking trends, monitoring competitor activities, gathering input from sellers and buyers, and applying best practices across regions.
  • •Create insights by combining internal data, market research, and seller/buyer input to drive new growth opportunities or improve efficiency.
  • •Collaborate cross-functionally as the center of expertise with Marketing (Branding/Media), IP Campaigns, and other teams (including R&D tech) to co-develop cohesive campaigns.
  • •Develop and execute marketing plans with accurate campaign setup, timely delivery of marketing materials, and error-free execution.

Key Requirements

  • •Minimum 3 years in growth/demand, strategic planning (S&P), or consulting, including forecasting and campaign planning.
  • •Strong interpersonal skills and a positive attitude when dealing with setbacks; able to work independently and in a team.
  • •Proficiency in English and native Portuguese fluency.
  • •Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating to meet objectives.
  • •Strong analytical capability to analyze campaign data and metrics and apply learning iterations for continuous improvement.
Experience:3+ years
Skills:Interpersonal skillsProject managementCommunicationAnalytical thinkingCross-functional collaborationAttention to detail
Languages:EnglishPortugueseSpanish

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn