Manager, Digital Marketing (Gangnam-gu, Seoul , KR, 06192)

Crocs Inc.
Guam, Seoul
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Stakeholder management","Communication","Testing mindset","Data-driven decision-making"]

Lead and optimize performance marketing in Korea as the in-market expert, managing end-to-end paid media across Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and local marketplaces. Own budgets, bids, targeting, creative rotation, and experimentation to improve ROAS, conversion rate, and incremental revenue. Guide agency partners, localize campaigns, and deliver weekly/monthly reporting and insights to stakeholders and a Global Marketing Hub.

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FursaFursa
Crocs Inc.
Crocs Inc.
1 hour ago

Manager, Digital Marketing (Gangnam-gu, Seoul , KR, 06192)

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Job Summary

Lead and optimize performance marketing in Korea as the in-market expert, managing end-to-end paid media across Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and local marketplaces. Own budgets, bids, targeting, creative rotation, and experimentation to improve ROAS, conversion rate, and incremental revenue. Guide agency partners, localize campaigns, and deliver weekly/monthly reporting and insights to stakeholders and a Global Marketing Hub.
Location: Guam, Seoul
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead strategy, execution, and optimization of paid media campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local marketplaces.
  • •Own budget pacing, bid strategies, targeting, creative rotation, and experimentation to improve ROAS, conversion rate, and incremental revenue.
  • •Serve as day-to-day lead for agency partners, including briefing, setup, QA, optimization direction, and weekly performance check-ins.
  • •Localize campaigns for Korea market while aligning with global marketing strategy and collaborating with internal teams and agencies.
  • •Own weekly and monthly reporting, compile data into strategic insights, and present learnings during trading meetings and check-ins.

Key Requirements

  • •At least 5+ years of hands-on digital performance marketing experience with direct execution and optimization responsibilities.
  • •Experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms like Google and Meta.
  • •Experience managing marketplace marketing, including paid placements, promo participation, and feed optimization.
  • •Strong track record using structured testing and optimization to drive measurable performance outcomes.
  • •Fluent in Korean (native-level) with strong English proficiency to collaborate with US-based stakeholders.
Experience:Digital performance marketingPerformance marketingMarketplace marketingAgency management
Skills:Analytical thinkingStakeholder managementCommunicationTesting mindsetData-driven decision-making
Languages:KoreanEnglish
Tech Stack:NaverGoogleKakaoMetaCriteoImpactPaycoROASSearchShoppingDisplayVideoAffiliate

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn