Senior DR Creative Strategist

Happy Mammoth
Bucharest
Workplace: RemoteContractFunction: Administration & Executive AssistanceSkills: ["Collaboration","Data-driven decision-making","Creative testing"]

Own the development of direct-response creative concepts for eCommerce and health-focused brands, building a steady pipeline of angles and hooks. Write performance-informed creative briefs, partner with designers, video editors, and UGC creators to execute assets, and track win rates and baseline performance. Structure and run creative tests with clear hypotheses, adapt messaging for Australia, the U.S., and EU, and stay ahead of platform trends for Meta, TikTok, and YouTube.

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Happy Mammoth
Happy Mammoth
23 hours ago

Senior DR Creative Strategist

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the development of direct-response creative concepts for eCommerce and health-focused brands, building a steady pipeline of angles and hooks. Write performance-informed creative briefs, partner with designers, video editors, and UGC creators to execute assets, and track win rates and baseline performance. Structure and run creative tests with clear hypotheses, adapt messaging for Australia, the U.S., and EU, and stay ahead of platform trends for Meta, TikTok, and YouTube.
Location: Bucharest
Workplace: Remote
Employment Type: Contract
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and pitch new direct response creative concepts on an ongoing cadence with a consistent pipeline of angles and hooks.
  • •Write clear creative briefs that translate performance insights into actionable creative direction.
  • •Partner with designers, editors, and UGC talent to execute concepts from brief to finished assets.
  • •Track and report on concept performance (e.g., win rate, baseline hits) and refine future briefs accordingly.
  • •Structure and run creative tests with hypotheses, document outcomes, and adapt messaging for Australia, the U.S., and EU markets.

Pay and Benefits

Perks:Paid LeaveRemote WorkLearning Budget

Key Requirements

  • •Proven experience developing direct response creative concepts for eCommerce brands (bonus if in health or supplements).
  • •Track record of consistently generating new winning concepts at scale.
  • •Direct-response copywriting experience with strong grasp of hooks, angles, and pain-point-led narratives.
  • •Experience briefing and directing designers, video editors, and UGC creators to bring concepts to life.
  • •Comfort working from performance data and using testing frameworks to structure hypotheses and iterate based on results.
Experience:ECommerce brandsHealth or supplements
Skills:CollaborationData-driven decision-makingCreative testing
Languages:English
Tech Stack:MotionForeplayMetaTikTokYouTubeUGC

Company Brief

Happy Mammoth
E-commerce company that formulates and sells natural, science-backed supplements and wellness products primarily for women, focusing on hormone balance, digestion, and overall wellbeing via direct-to-consumer channels.
Industry: Direct to Consumer Brands
Company Size: Medium (51 to 250 employees)
Funding: Bootstrapped
Headquarters: Miami, United States
Founded: 2017
Glassdoor
Glassdoor: 4.6
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