Head of Product (New Product Launch)

Ruby Labs
Ukraine, North Macedonia, Turkey, EU, Serbia, Georgia
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Ownership","Structured thinking","Data-driven decision making","Bias for action","Clear communication"]

Own a zero-to-one D2C subscription product launch in the consumer privacy and security space, taking it from market research through MVP definition, execution, and go-live. Drive the product roadmap and full lifecycle in partnership with engineering, UI/UX, data, and marketing, using AI tooling daily. Define positioning, pricing, acquisition funnels, and user journey quality, then instrument analytics to improve conversion, ARPU, and retention through experiments and cohort insights.

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FursaFursa
Ruby Labs
Ruby Labs
1 day ago

Head of Product (New Product Launch)

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Last checked: 3 hours agoStatus: Live

Job Summary

Own a zero-to-one D2C subscription product launch in the consumer privacy and security space, taking it from market research through MVP definition, execution, and go-live. Drive the product roadmap and full lifecycle in partnership with engineering, UI/UX, data, and marketing, using AI tooling daily. Define positioning, pricing, acquisition funnels, and user journey quality, then instrument analytics to improve conversion, ARPU, and retention through experiments and cohort insights.
Location: Ukraine, North Macedonia, Turkey, EU, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own deep market, competitor, and audience research to define positioning, offer, and pricing hypotheses, and maintain post-launch differentiation.
  • •Lead MVP definition end to end, including scope, build plan, quality bar, and go-live readiness.
  • •Partner daily with engineering by writing rigorous product requirements, participating in sprint planning, and driving technical trade-off decisions.
  • •Build and optimize the end-to-end acquisition funnel (structure, copy, offer, onboarding) in collaboration with acquisition, CRO, and marketing.
  • •Own post-launch monetization and retention by driving conversion, ARPU, and retention metrics and running pricing/packaging experiments informed by cohort analysis.

Pay and Benefits

Perks:Remote WorkPaid LeaveMacbook

Key Requirements

  • •5+ years in product management for D2C subscription products (web-to-web, web-to-app), including 2+ years in a senior or lead PM role.
  • •Proven experience launching a consumer subscription product from zero to live with measurable post-launch results.
  • •Strong understanding of consumer user journeys and building high-converting interfaces.
  • •Technical fluency to read code and discuss architecture with engineering, and define stable solutions.
  • •Proficiency with analytics and experimentation (e.g., Mixpanel, Tableau, A/B tests, feature flags, rollout strategies).
Experience:5+ yearsD2CSubscriptionsConsumer productsPrivacySecurity
Skills:OwnershipStructured thinkingData-driven decision makingBias for actionClear communication
Tech Stack:AI toolingClaudeMixpanelTableauA/B testsFeature flagsMeta AdsGoogle Ads

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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