Principal Marketing & Product Marketing Analyst

F5
Seattle
Workplace: HybridFull timeUSD 166,300 - 249,500 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Collaborative","Analytical","Communication","Organized","Data-driven decision making"]

Build and evolve marketing performance reporting for Revenue, Integrated, and Product Marketing, turning funnel, pipeline, field ROI, and product adoption data into executive-ready insights. Partner across marketing, product management, sales, and finance to strengthen GTM tracking, multi-touch attribution, and campaign/launch measurement. Design AI-powered tooling and automation to streamline recurring analytics, improve speed and accuracy, and support strategic decisions across go-to-market motions.

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FursaFursa
F5
F5
8 hours ago

Principal Marketing & Product Marketing Analyst

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Last checked: 8 hours agoStatus: Live

Job Summary

Build and evolve marketing performance reporting for Revenue, Integrated, and Product Marketing, turning funnel, pipeline, field ROI, and product adoption data into executive-ready insights. Partner across marketing, product management, sales, and finance to strengthen GTM tracking, multi-touch attribution, and campaign/launch measurement. Design AI-powered tooling and automation to streamline recurring analytics, improve speed and accuracy, and support strategic decisions across go-to-market motions.
Location: Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop, maintain, and enhance reports and dashboards to monitor performance across Revenue Marketing, Integrated Marketing, and Product Marketing on monthly, quarterly, and annual intervals.
  • •Analyze campaign and funnel trends, field marketing contribution, product adoption data, and marketing metrics to deliver actionable insights.
  • •Design and maintain GTM tracking frameworks connecting integrated campaign activity to funnel progression, pipeline influence, and revenue outcomes; deliver multi-touch attribution and cross-channel analysis.
  • •Partner with Product Marketing to measure product content, messaging, positioning, and launch lifecycle impact; provide segmentation, persona, competitive, and win/loss analyses.
  • •Design, build, and maintain AI-powered tools and automation to streamline recurring marketing analytics requests and reporting workflows.

Pay and Benefits

Salary: USD 166,300 - 249,500 annually

Key Requirements

  • •Minimum 8 years of experience in data-driven marketing operations, product marketing, analytics, or business analysis.
  • •Bachelor’s degree in Business Administration, Marketing, Finance, Analytics, or a related field (Master’s degree a plus).
  • •Advanced proficiency in Tableau with at least 3+ years of hands-on experience, including premium/enterprise dashboarding and data modeling.
  • •Hands-on experience building and maintaining AI-powered tooling/automation to streamline marketing analytics and reporting workflows.
  • •Deep knowledge of marketing processes and measurement, including funnel analysis, multi-touch attribution, campaign/GTM measurement, and product launch metrics.
Experience:8+ yearsTechnologyCybersecurity
Education:Bachelor's in Business Administration, Marketing, Finance, Analytics, or a related field
Skills:CollaborativeAnalyticalCommunicationOrganizedData-driven decision making
Tech Stack:TableauExcelMarketoHubSpotEloquaSalesforceAIML

Company Brief

F5
Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 1996
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn