Senior Manager, Culture Marketing (LTD)

Adidas
Los Angeles
Workplace: HybridContractUSD 115,100 - 144,500 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Leadership","Networking","Relationship management","Communication"]

Shape how adidas connects with target consumers through celebrity, creator, influencer, and entertainment partnerships, with a focus on Hip Hop and music culture. Lead culture marketing strategy and talent relationship management, develop entertainment integrations that support product placement and brand relevance, and coordinate campaigns with global, regional, and local teams and external agencies. Oversee category-specific objectives, contribute to events and experiences, and mentor team members in a fast-paced hybrid environment.

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Adidas
Adidas
2 weeks ago

Senior Manager, Culture Marketing (LTD)

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Last checked: 12 hours agoStatus: Live

Job Summary

Shape how adidas connects with target consumers through celebrity, creator, influencer, and entertainment partnerships, with a focus on Hip Hop and music culture. Lead culture marketing strategy and talent relationship management, develop entertainment integrations that support product placement and brand relevance, and coordinate campaigns with global, regional, and local teams and external agencies. Oversee category-specific objectives, contribute to events and experiences, and mentor team members in a fast-paced hybrid environment.
Location: Los Angeles
Workplace: Hybrid
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Contribute to global brand campaigns by identifying celebrity, creator, and influencer partners aligned with adidas priorities and cultural objectives.
  • •Manage entertainment integrations and Hip Hop-focused partnerships that connect product placement to priority brand initiatives and commercial opportunities.
  • •Build and maintain relationships across the entertainment and influencer landscape, including artists and media industry partners.
  • •Support campaign and agency management by coordinating global, regional, and local entertainment and influencer marketing initiatives.
  • •Oversee category-specific entertainment and influencer marketing objectives, including product forecasting, ordering, inventory, and seasonal needs; contribute to events and team leadership when needed.

Pay and Benefits

Salary: USD 115,100 - 144,500 annually
Perks:Health InsuranceDentalVision401kPaid HolidaysParental LeaveProduct Discounts

Key Requirements

  • •Bachelor’s degree in public relations, communications, marketing, or a related field.
  • •Minimum 5 years of public relations, culture marketing, entertainment marketing, influencer marketing, or related experience.
  • •Experience developing and executing integrated marketing campaigns.
  • •Strong understanding of Hip Hop, music, entertainment, and contemporary culture with established industry relationships.
  • •Strong project management and leadership skills, including writing/editing and the ability to prioritize multiple initiatives in a fast-paced environment.
Experience:5+ years
Education:Bachelor's
Skills:Project managementLeadershipNetworkingRelationship managementCommunication
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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