Marketing Executive, Cityscape West - 5 month freelance role

Informa
Riyadh
Workplace: RemoteContractFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical mindset","Creative","Copywriting","Deadline-driven","Communication"]

Plan and execute outbound multi-channel marketing campaigns for Cityscape West, including event websites, content calendars, tracking, budgets, and partner management. Monitor campaign performance, analyze trends, and produce reporting/ROI dashboards. Build and optimize product and event websites, manage marketing collateral and proofs against brand standards, and support marketing innovation by testing new channels and techniques. Collaborate with internal teams and data specialists to ensure governance and timely, accurate insights.

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FursaFursa
Informa
Informa
15 hours ago

Marketing Executive, Cityscape West - 5 month freelance role

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Plan and execute outbound multi-channel marketing campaigns for Cityscape West, including event websites, content calendars, tracking, budgets, and partner management. Monitor campaign performance, analyze trends, and produce reporting/ROI dashboards. Build and optimize product and event websites, manage marketing collateral and proofs against brand standards, and support marketing innovation by testing new channels and techniques. Collaborate with internal teams and data specialists to ensure governance and timely, accurate insights.
Location: Riyadh
Workplace: Remote
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Deliver outbound marketing campaigns and event websites aligned to strategic objectives and deadlines using planning artifacts like Gantt charts and content calendars.
  • •Ensure campaign tracking and attribution are in place per Informa guidelines, including offline channel performance monitoring/incentives.
  • •Manage marketing execution: identify target segments, send communications across channels, optimize based on performance metrics, and proof collateral against brand standards.
  • •Monitor campaign performance and produce timely reports/insights and ROI tracking, including using campaign analytics dashboards daily.
  • •Develop and optimize product/event website content to maximize relevant traffic and conversion, while coordinating with internal teams and managing external suppliers/scheduling.
  • •Appoint and manage external suppliers and coordinate partner deliverables, including signing and managing contra agreements.

Key Requirements

  • •Educated to degree level or equivalent.
  • •Analytical and questioning mindset with strong copywriting and visual marketing skills.
  • •Experience using email marketing platforms.
  • •Experience working with databases and data selection/management software, plus CMS platforms (coding not required).
  • •Experience with marketing analytics/reporting platforms (Google Analytics/Adobe or others) and digital/direct marketing (PPC, SEO, online advertising).
Experience:Events marketing
Education:Bachelor's
Skills:Analytical mindsetCreativeCopywritingDeadline-drivenCommunication
Languages:English
Tech Stack:Email marketing platformsDatabasesData selectionData management softwareCMS platformsGoogle AnalyticsAdobePPCSEOOnline advertisingMS OfficePowerPointWordExcelGantt chartsContent CalendarBudget TrackersEloquaSprout SocialHootsuite

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn