Sr. Demand Generation Manager, Marketo & Operations - Observability

Snowflake
Menlo Park
Workplace: HybridFull timeUSD 150,000 - 196,300 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Data-driven","Attention to detail","Storytelling"]

Senior Demand Generation Manager responsible for planning and executing multi-channel demand generation campaigns (SEM, SEO/SEM, webinars, PPC, social, virtual events, email nurture) to drive pipeline growth for Snowflake’s Observability platform. Collaborates cross-functionally with sales, product marketing, field and partners; based in Menlo Park 3 days/week. Emphasizes data-driven decision making, testing, and optimization across channels.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Snowflake
Snowflake
5 months ago

Sr. Demand Generation Manager, Marketo & Operations - Observability

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Senior Demand Generation Manager responsible for planning and executing multi-channel demand generation campaigns (SEM, SEO/SEM, webinars, PPC, social, virtual events, email nurture) to drive pipeline growth for Snowflake’s Observability platform. Collaborates cross-functionally with sales, product marketing, field and partners; based in Menlo Park 3 days/week. Emphasizes data-driven decision making, testing, and optimization across channels.
Location: Menlo Park
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
  • •Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
  • •Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.
  • •Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
  • •Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.

Pay and Benefits

Salary: USD 150,000 - 196,300 annually

Key Requirements

  • •Minimum 5 years of experience developing & executing integrated marketing campaigns.
  • •BA/BS in Marketing, Computers, or related field is required.
Experience:5+ yearsSaaSMarketingObservability
Education:Bachelor's
Skills:CommunicationCollaborationData-drivenAttention to detailStorytelling
Languages:English
Tech Stack:MarketoSalesforceON24BizzaboMutiny6SenseIntellimizeSEOPPCABM

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn