Senior Data Scientist, Paid Marketing

Thumbtack
Ontario
Workplace: RemoteFull timeUSD 168,300 - 217,800 annuallyFunction: Data Science & Machine LearningExperience: 4+ yearsSkills: ["Quantitative and structured problem solving","Strong communication","Cross-functional relationship building","Mentoring"]

Own measurement and causal analysis for paid marketing, developing scalable methodologies, frameworks, and tools to evaluate marketing effectiveness. Lead innovation in channel incrementality and return-on-ad-spend modeling, strengthen robust and actionable modeling approaches, and improve how marketing learnings connect to business strategy. Serve as a technical leader by mentoring others, raising analytical standards, and shaping the long-term direction of measurement across channels.

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Thumbtack
Thumbtack
4 months ago

Senior Data Scientist, Paid Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own measurement and causal analysis for paid marketing, developing scalable methodologies, frameworks, and tools to evaluate marketing effectiveness. Lead innovation in channel incrementality and return-on-ad-spend modeling, strengthen robust and actionable modeling approaches, and improve how marketing learnings connect to business strategy. Serve as a technical leader by mentoring others, raising analytical standards, and shaping the long-term direction of measurement across channels.
Location: Ontario
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Lead development and advancement of marketing measurement methodologies to evaluate marketing effectiveness.
  • •Explore innovative data-science approaches using modern analytical methods.
  • •Create frameworks, tools, and processes to make measurement systematic and scalable across channels.
  • •Strengthen modeling approaches for robust, actionable insights (e.g., channel incrementality and maximizing return on ad spend).
  • •Collaborate cross-functionally to connect measurement learnings with marketing and business strategy; mentor others and set long-term measurement direction.

Pay and Benefits

Salary: USD 168,300 - 217,800 annually

Key Requirements

  • •4+ years of experience in data science, analytics, or economics.
  • •Bachelor’s, Master’s, or Doctoral degree in a technical area such as Statistics, Economics, Math, Computer Science, or Engineering (advanced degree preferred).
  • •Proficient in causal inference methods and familiar with statistical and machine learning concepts.
  • •Proficient in Python and SQL.
  • •Fluency in marketing and marketing measurement, with experience in media mixed modeling preferred.
Experience:4+ years
Education:
Skills:Quantitative and structured problem solvingStrong communicationCross-functional relationship buildingMentoring
Tech Stack:PythonSQL

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn