Senior Organic Search Executive

Trainline
London
Workplace: HybridFull timeGBP 32,000 - 35,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Written communication","Copywriting","Proactive","Curiosity","Stakeholder collaboration"]

Own organic search and GEO visibility across traditional search engines and generative AI answers. Conduct keyword and topic research, write and publish SEO/GEO-optimised editorial content and landing pages, and keep it accurate and effective. Identify technical content visibility issues and partner with technical SEO, engineering, and go-to-market teams to deliver a localised SEO/GEO content roadmap while monitoring competitors and sharing AI landscape updates.

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FursaFursa
Trainline
Trainline
6 days ago

Senior Organic Search Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own organic search and GEO visibility across traditional search engines and generative AI answers. Conduct keyword and topic research, write and publish SEO/GEO-optimised editorial content and landing pages, and keep it accurate and effective. Identify technical content visibility issues and partner with technical SEO, engineering, and go-to-market teams to deliver a localised SEO/GEO content roadmap while monitoring competitors and sharing AI landscape updates.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Conduct keyword and topic research for traditional search intent and conversational AI queries, shaping titles, descriptions, H1s, and on-page content.
  • •Create, publish, and optimise editorial and landing page copy for both SEO and GEO in line with brand tone of voice.
  • •Check and maintain local accuracy and effectiveness of content and copywriting.
  • •Identify and flag technical issues impacting crawling, indexing, visibility, and AI crawler access, partnering with technical SEO and engineering to resolve them.
  • •Monitor competitor performance and visibility/citation share in search and generative engines, and drive generative engine visibility strategy through delivery and roadmapping.

Pay and Benefits

Salary: GBP 32,000 - 35,000 annually
Perks:Health InsuranceDentalLearning BudgetPaid LeaveEquity

Key Requirements

  • •Fluency in English for supporting English-speaking markets.
  • •Experience in Enterprise SEO and executing organic search strategies.
  • •Understanding of how search engines crawl, index, and rank, plus working knowledge of how generative engines source and cite information.
  • •Familiarity with structured data and schema markup to improve visibility for search and AI consumption.
  • •Confidence using analytics tools such as Google Search Console and Google Analytics, with experience using SEO and GEO tools such as SEMRush, Screaming Frog, Botify, Ahrefs, or Profound (helpful).
Experience:Enterprise SEOGenerative AIOrganic searchRailTravelEditorial content
Skills:Written communicationCopywritingProactiveCuriosityStakeholder collaboration
Languages:English
Tech Stack:Google Search ConsoleGoogle AnalyticsSEMRushScreaming FrogBotifyAhrefsProfoundStructured dataSchema markupCMSMeta titlesMeta descriptionsH1s

Company Brief

Trainline
Digital rail and coach ticketing platform offering online booking, mobile tickets, journey planning, and real-time travel information across the UK and Europe. Aggregates fares from multiple operators and provides retail and distribution services for rail travel.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn