Airwallex

4 weeks ago

Associate Director, Enterprise Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead Airwallex's end-to-end upmarket marketing motion for North America from San Francisco, designing a 0-to-1 enterprise marketing playbook that combines ABM, field and lifecycle strategies to drive pipeline and revenue. Own enterprise pipeline, partner with Sales and SDRs, and scale integrated programs across regions to accelerate Airwallex’s enterprise footprint.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead the end-to-end upmarket strategy by building and iterating a 0-to-1 enterprise marketing playbook that connects initial demand generation, nurture, and demand capture into a predictable pipeline engine for target segments.
•Design, launch, and scale an ABM program across priority upmarket accounts, using advanced segmentation, orchestration tools, and multi-channel campaigns to deepen engagement and penetration.
•Build and own a tiered event and field marketing portfolio that ranges from flagship owned and industry events to executive programs in key hubs like San Francisco and New York City.
•Partner deeply with Enterprise Sales and SDR leadership to orchestrate pipeline motions, including SDR cadences, blitzes, and lead-routing strategies that convert top-of-funnel interest into qualified opportunities.
•Build integrated pre/during/post-program workflows for field, ABM, and digital campaigns, including audience selection, offer and message design, sales enablement, automated follow-up and nurture sequencing, and rigorous ROI and pipeline attribution.

Pay and Benefits

Salary: USD 180,000 - 220,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•10+ years of B2B marketing experience, with substantial time spent in enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies.
•Proven 0-to-1 upmarket mastery, including having built or significantly scaled an enterprise marketing program from the ground up with direct accountability for pipeline and revenue targets, not just leads or MQLs.
•Deep, hands-on experience architecting and running ABM programs targeting high-value accounts, including account tiering, buying group mapping, multi-channel orchestration, and personalization at scale.
•Strong track record designing and executing tiered field and event portfolios, from large-scale conferences and industry sponsorships to intimate executive experiences that move specific deals and segments forward.
•Demonstrated ability to partner tightly with Enterprise Sales and SDR teams, including experience directing SDR cadences, coordinating blitzes, and aligning on shared pipeline, conversion, and coverage goals.

Experience:FintechPaymentsSaaSEnterprise

Skills:LeadershipCommunicationCollaborationProblem-solvingData-driven

Languages:English

Tech Stack:SalesforceMarketoDemandbaseSplash

Company Brief

Airwallex

Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Airwallex

4 weeks ago

Associate Director, Enterprise Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead the end-to-end upmarket strategy by building and iterating a 0-to-1 enterprise marketing playbook that connects initial demand generation, nurture, and demand capture into a predictable pipeline engine for target segments.
•Design, launch, and scale an ABM program across priority upmarket accounts, using advanced segmentation, orchestration tools, and multi-channel campaigns to deepen engagement and penetration.
•Build and own a tiered event and field marketing portfolio that ranges from flagship owned and industry events to executive programs in key hubs like San Francisco and New York City.
•Partner deeply with Enterprise Sales and SDR leadership to orchestrate pipeline motions, including SDR cadences, blitzes, and lead-routing strategies that convert top-of-funnel interest into qualified opportunities.
•Build integrated pre/during/post-program workflows for field, ABM, and digital campaigns, including audience selection, offer and message design, sales enablement, automated follow-up and nurture sequencing, and rigorous ROI and pipeline attribution.

Pay and Benefits

Salary: USD 180,000 - 220,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•10+ years of B2B marketing experience, with substantial time spent in enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies.
•Proven 0-to-1 upmarket mastery, including having built or significantly scaled an enterprise marketing program from the ground up with direct accountability for pipeline and revenue targets, not just leads or MQLs.
•Deep, hands-on experience architecting and running ABM programs targeting high-value accounts, including account tiering, buying group mapping, multi-channel orchestration, and personalization at scale.
•Strong track record designing and executing tiered field and event portfolios, from large-scale conferences and industry sponsorships to intimate executive experiences that move specific deals and segments forward.
•Demonstrated ability to partner tightly with Enterprise Sales and SDR teams, including experience directing SDR cadences, coordinating blitzes, and aligning on shared pipeline, conversion, and coverage goals.

Experience:FintechPaymentsSaaSEnterprise

Skills:LeadershipCommunicationCollaborationProblem-solvingData-driven

Languages:English

Tech Stack:SalesforceMarketoDemandbaseSplash

Company Brief

Airwallex

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor