Yeti Holdings

2 days ago

CRO Specialist Europe

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end conversion rate optimisation for YETI Europe’s digital experience. Lead experimentation through A/B and multivariate tests across key journeys, define KPIs, and analyse results to improve conversion and revenue. Use GA4, Shopify analytics, heatmaps, and session recordings to uncover friction and translate insights into actionable recommendations for Product, UX, Content, and Engineering. Shape a test-and-learn CRO capability and roadmap.

Location: Bristol

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the full CRO workflow, including hypothesis generation, test planning, KPI definition, configuration, execution, and post-test analysis.
•Run A/B and multivariate tests across core journeys such as PDP, cart, checkout, navigation, and mobile experience.
•Maintain and prioritise the CRO roadmap and backlog based on data, opportunity size, and business goals.
•Use GA4, Shopify analytics, heatmaps, session recordings, and behavioural data to identify friction points and conversion opportunities.
•Partner across Digital Product, Design, Content, Trading, Development, and Marketing to embed learnings and translate insights into production-ready improvements.

Key Requirements

•Over 5 years running CRO programmes for an eCommerce business, including A/B testing, MVT, and funnel optimisation.
•Strong skills with GA4, Shopify analytics, and behavioural insight tools such as Optimizely, Visually, VWO, AB Tasty, Hotjar, and Clarity.
•Strong analytical and numerical abilities to interpret data into clear decisions.
•Understanding of UX principles, customer psychology, and mobile-first optimisation.
•Ability to manage multiple tests, priorities, and stakeholders in a fast-paced environment.

Experience:E-commerce

Skills:Analytical thinkingNumerical skillsStakeholder managementPrioritization

Tech Stack:GA4ShopifyOptimizelyVisuallyVWOAB TastyHotjarClarityFigmaShopify Site ManagementKlaviyoGoogle Tag ManagerJira

Company Brief

Yeti Holdings

Designs, manufactures, and sells premium outdoor lifestyle products including durable coolers, drinkware, backpacks, and accessories. Known for high-performance, rugged products targeted at outdoor enthusiasts, anglers, and campers.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Austin, United States

Founded: 2006

Website LinkedIn

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Yeti Holdings

2 days ago

CRO Specialist Europe

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Bristol

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the full CRO workflow, including hypothesis generation, test planning, KPI definition, configuration, execution, and post-test analysis.
•Run A/B and multivariate tests across core journeys such as PDP, cart, checkout, navigation, and mobile experience.
•Maintain and prioritise the CRO roadmap and backlog based on data, opportunity size, and business goals.
•Use GA4, Shopify analytics, heatmaps, session recordings, and behavioural data to identify friction points and conversion opportunities.
•Partner across Digital Product, Design, Content, Trading, Development, and Marketing to embed learnings and translate insights into production-ready improvements.

Key Requirements

•Over 5 years running CRO programmes for an eCommerce business, including A/B testing, MVT, and funnel optimisation.
•Strong skills with GA4, Shopify analytics, and behavioural insight tools such as Optimizely, Visually, VWO, AB Tasty, Hotjar, and Clarity.
•Strong analytical and numerical abilities to interpret data into clear decisions.
•Understanding of UX principles, customer psychology, and mobile-first optimisation.
•Ability to manage multiple tests, priorities, and stakeholders in a fast-paced environment.

Experience:E-commerce

Skills:Analytical thinkingNumerical skillsStakeholder managementPrioritization

Tech Stack:GA4ShopifyOptimizelyVisuallyVWOAB TastyHotjarClarityFigmaShopify Site ManagementKlaviyoGoogle Tag ManagerJira

Company Brief

Yeti Holdings

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Austin, United States

Founded: 2006

Website LinkedIn