Dasher Marketing Manager - New Bets

DoorDash US
New York, San Francisco, Seattle, Los Angeles, Sunnyvale, Chicago, Austin, Denver, Atlanta, Miami, Boston, Washington
Workplace: OnsiteFull timeUSD 142,800 - 210,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Leadership","Cross-functional collaboration","Analytical thinking","Communication"]

Own go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals, partnering with Product, Strategy, Marketing, Creative, and CRM to drive awareness, adoption, and excitement of new earning opportunities. Lead marketing experimentation and pilots, synthesize insights from research/UXR and audience research, and report out on progress via weekly business reviews. Execute high-impact campaigns across owned and earned channels and help define messaging and product roadmaps.

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DoorDash US
DoorDash US
2 months ago

Dasher Marketing Manager - New Bets

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Last checked: 3 hours agoStatus: Live

Job Summary

Own go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals, partnering with Product, Strategy, Marketing, Creative, and CRM to drive awareness, adoption, and excitement of new earning opportunities. Lead marketing experimentation and pilots, synthesize insights from research/UXR and audience research, and report out on progress via weekly business reviews. Execute high-impact campaigns across owned and earned channels and help define messaging and product roadmaps.
Location: New York, San Francisco, Seattle, Los Angeles, Sunnyvale, Chicago, Austin, Denver, Atlanta, Miami, Boston, Washington
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Pizza, and Alcohol.
  • •Execute marketing experimentation and pilots for new offerings, synthesize learnings, and scale what works.
  • •Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, informing messaging and product roadmaps.
  • •Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
  • •Own campaign/test execution end-to-end, including writing content and setting up in-app and email campaigns, and report progress in weekly business reviews.

Pay and Benefits

Salary: USD 142,800 - 210,000 annually
Equity and Bonus:Equity
Perks:401kParental LeaveWellness StipendCommuter BenefitsPaid LeaveHealth InsuranceDentalVisionDisability InsuranceLife Insurance

Key Requirements

  • •5+ years of professional experience in a marketing or strategy role in a high-growth, fast-paced environment, with experience working with Product and Strategy teams.
  • •Strong project management skills with the ability to balance multiple initiatives and lead cross-functionally across product, ops, creative, and research stakeholders.
  • •Data-fluent and able to lead market/segment sizing, forecasting, analytics, and A/B testing; proficient in Excel.
  • •Experience using AI tooling to gather insights and trends; SQL proficiency is ideally required.
  • •Audience-obsessed: pair qualitative research (surveys, UXR interviews) with data to identify user problems and define opportunities for vertical growth and engagement.
Experience:5+ years
Skills:Project managementLeadershipCross-functional collaborationAnalytical thinkingCommunication
Languages:English
Tech Stack:ExcelSQL

Company Brief

DoorDash US
On-demand logistics platform connecting consumers with local restaurants, grocers, and retailers for food delivery, pickup, and convenience services. Operates a marketplace and last-mile delivery network while offering tools and analytics for merchants and couriers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn