Senior Director, Marketing

Braze
Tokyo
Full timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Interpersonal skills","Communication","Relationship building","Self-starting","Cross-functional collaboration"]

Lead Japan regional marketing strategy and execute programs that drive new business acquisition. Build scalable, predictable demand generation through inbound campaigns, high-touch activations, events, and ABM outbound motions in collaboration with Japan Sales, Partnership, and Success, plus global marketing teams. Serve as the voice of regional nuances, deliver demand generation metrics and OKRs with data-driven forecasting and analysis, and travel within the region to support lead generation and pipeline development.

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FursaFursa
Braze
Braze
2 days ago

Senior Director, Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Japan regional marketing strategy and execute programs that drive new business acquisition. Build scalable, predictable demand generation through inbound campaigns, high-touch activations, events, and ABM outbound motions in collaboration with Japan Sales, Partnership, and Success, plus global marketing teams. Serve as the voice of regional nuances, deliver demand generation metrics and OKRs with data-driven forecasting and analysis, and travel within the region to support lead generation and pipeline development.
Location: Tokyo
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the Japan Regional Marketing strategy and ensure execution delivers on revenue goals.
  • •Partner with Japan Sales, Partnership, and Success leaders and global marketing teams to develop scalable, predictable programs for Japan.
  • •Create repeatable demand generation programs based on global activities, scaling activations across online and offline channels.
  • •Serve as the voice of the region to capture feedback loops and iterate programs based on regional nuances.
  • •Deliver demand generation metrics and OKRs with a data-focused approach, including local forecasting, measurement, and analysis.

Pay and Benefits

Perks:Health InsuranceDentalVisionLifeDisabilityRetirementEquityPaid LeaveLearning BudgetVolunteer Week

Key Requirements

  • •15+ years experience in areas of marketing
  • •Experience at a B2B SaaS company
  • •Experience with regionalized pipeline generation strategy and implementation working closely with Sales, Partnership, and Customer Success teams
  • •Experience with digital marketing, events, and account based marketing
  • •Bachelor degree required
Experience:B2B SaaSAccount based marketingDemand generation
Education:Bachelor's
Skills:Interpersonal skillsCommunicationRelationship buildingSelf-startingCross-functional collaboration
Languages:English

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn