Brand Marketing Program Manager

Plaid
San Francisco, Seattle, New York
Workplace: HybridFull timeUSD 152,400 - 189,600 annuallyFunction: Program & Project Management (PMO)Education: bachelorsSkills: ["Attention to detail","Multitasking","Interpersonal skills","Risk management","Problem-solving"]

Own end-to-end planning and execution of brand marketing campaigns within Plaid’s Marketing Ops (Ops) organization. Coordinate across teams to keep campaigns aligned, facilitate effective meetings, and manage critical paths while proactively identifying risks. Use strong prioritization, change management, and contingency planning to ensure timely delivery within budget, supporting scalable marketing performance and high-quality pipeline generation.

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Plaid
Plaid
3 months ago

Brand Marketing Program Manager

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Last checked: 29 minutes agoStatus: Live

Job Summary

Own end-to-end planning and execution of brand marketing campaigns within Plaid’s Marketing Ops (Ops) organization. Coordinate across teams to keep campaigns aligned, facilitate effective meetings, and manage critical paths while proactively identifying risks. Use strong prioritization, change management, and contingency planning to ensure timely delivery within budget, supporting scalable marketing performance and high-quality pipeline generation.
Location: San Francisco, Seattle, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Manage end-to-end planning and execution of brand marketing campaigns within budget and on schedule.
  • •Drive cross-functional communication and coordination to ensure alignment throughout each campaign’s lifecycle.
  • •Facilitate meetings to support collaboration and keep teams focused on deliverables and objectives.
  • •Proactively identify and communicate potential project/program risks with impact analysis and mitigation recommendations.
  • •Prioritize initiatives on the critical path and lead change management with contingency planning to maintain delivery momentum.

Pay and Benefits

Salary: USD 152,400 - 189,600 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
  • •Experience supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch.
  • •Impeccable attention to detail to ensure high-quality, consistent campaign delivery.
  • •Ability to multitask and manage/prioritize multiple marketing campaigns simultaneously.
  • •Strong interpersonal skills to influence, motivate, and build relationships with cross-functional stakeholders.
Education:Bachelor's in Marketing, Business, or a related field
Skills:Attention to detailMultitaskingInterpersonal skillsRisk managementProblem-solving

Company Brief

Plaid
Provides APIs that enable applications to connect with users’ bank accounts, verify financial data, and power payment and account verification workflows for fintechs and financial services companies.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn