Head of Event Marketing

Informa
Riyadh
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Collaboration","Analytical thinking","Communication","Organizational skills"]

Lead and line-manage a team in Riyadh to plan, execute, and optimize integrated event marketing campaigns for exhibitions and virtual/hybrid events. Own campaign performance reporting and data-driven improvements, including dashboards, ROI measurement, and customer insight. Guide go-to-market strategy, personas and messaging, budget tracking, vendor/supplier coordination, and partner engagement to deliver KPIs and ticket revenue goals, while championing marketing technology adoption.

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FursaFursa
Informa
Informa
2 days ago

Head of Event Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead and line-manage a team in Riyadh to plan, execute, and optimize integrated event marketing campaigns for exhibitions and virtual/hybrid events. Own campaign performance reporting and data-driven improvements, including dashboards, ROI measurement, and customer insight. Guide go-to-market strategy, personas and messaging, budget tracking, vendor/supplier coordination, and partner engagement to deliver KPIs and ticket revenue goals, while championing marketing technology adoption.
Location: Riyadh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Recommend team structures and manage/line-manage senior marketers and specialists to deliver agreed KPIs.
  • •Plan and oversee integrated marketing campaigns for exhibitions and virtual/hybrid events, including budgets and supplier/agency coordination.
  • •Monitor campaign performance through reports and analytics dashboards; recommend changes based on data insights and ROI.
  • •Develop personas, value propositions, and messaging; ensure timely communications across channels and optimize spend.
  • •Establish partner relationships and oversee marketing execution including collateral design/production, proofing, and PR coordination.

Pay and Benefits

Perks:Health InsuranceAnnual LeaveRelocationFlight AllowanceAccommodation

Key Requirements

  • •Experienced events marketer and people leader from a strong exhibitions background.
  • •Skilled marketing strategist with degree-level education and ability to drive creativity through others.
  • •Analytical, data-oriented background with testing/optimization experience and strong attention to detail.
  • •Extensive experience in digital marketing and marketing technology in fast-paced environments.
  • •Exceptional organizational skills and a track record of meeting deadlines and moving initiatives forward.
Experience:EventsExhibitionsDigital marketing
Education:Bachelor's
Skills:LeadershipCollaborationAnalytical thinkingCommunicationOrganizational skills
Languages:English
Tech Stack:Marketing technologyCampaign analytics dashboards

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn