Staff Product Marketing Manager, Okta Device Access

Okta
Bellevue, Chicago, San Francisco, Toronto
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional leadership","Storytelling","Executive communication","Analytical orientation","Customer insight"]

Lead end-to-end go-to-market and lifecycle marketing for Okta Device Access, owning positioning, messaging, launches, field enablement, and customer adoption. Develop differentiated narratives for device sign-in security and passwordless, phishing-resistant access, and translate technical identity and device-integration capabilities into clear value propositions. Drive cross-functional launch planning and build adoption programs to improve activation, expansion, and FastPass adoption across device-to-application workflows.

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FursaFursa
Okta
Okta
2 days ago

Staff Product Marketing Manager, Okta Device Access

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Last checked: 19 hours agoStatus: Live

Job Summary

Lead end-to-end go-to-market and lifecycle marketing for Okta Device Access, owning positioning, messaging, launches, field enablement, and customer adoption. Develop differentiated narratives for device sign-in security and passwordless, phishing-resistant access, and translate technical identity and device-integration capabilities into clear value propositions. Drive cross-functional launch planning and build adoption programs to improve activation, expansion, and FastPass adoption across device-to-application workflows.
Location: Bellevue, Chicago, San Francisco, Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access, including positioning, messaging, launches, field readiness, adoption, and expansion.
  • •Develop differentiated narratives for device sign-in security and seamless, passwordless, phishing-resistant access from device to applications.
  • •Lead cross-functional launch planning and execution across sales/partner enablement, customer communications, web/content strategy, internal readiness, and post-launch measurement.
  • •Build and execute adoption programs to advance phishing-resistant access and FastPass adoption while reducing deployment and activation friction.
  • •Partner with Product and Engineering to incorporate customer insights into GTM decisions, shape roadmap communications, and ensure commercialization and packaging changes are field-ready.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFlexible SpendingPaid LeaveTelemedicineRrsp

Key Requirements

  • •8+ years of B2B enterprise product marketing experience, preferably in cybersecurity, identity, endpoint management, enterprise software, or related technical areas.
  • •Own GTM strategy for complex technical products, spanning positioning, launches, field enablement, and sustained customer adoption.
  • •Communicate credibly with security, identity, IT, and endpoint-management audiences.
  • •Exceptional storytelling and executive communication skills to make sophisticated technology accessible and commercially compelling.
  • •Bachelor’s degree or equivalent practical experience.
Experience:B2BEnterprise softwareCybersecurityIdentityEndpoint managementTechnical product marketing
Education:Bachelor's
Skills:Cross-functional leadershipStorytellingExecutive communicationAnalytical orientationCustomer insight
Languages:English
Tech Stack:WindowsMacOS

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn