Senior Marketing Executive

Lalamove
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Copywriting","Brand storytelling","Project management","Leadership","Mentorship"]

Own multi-channel marketing execution for Lalamove in Istanbul, covering brand storytelling, content, and campaign management across social, web, email, and in-app/push channels. Set up lifecycle messaging for activation and retention, run end-to-end growth and driver recruitment campaigns (digital and offline), and optimize performance using analytics and A/B testing. Partner with marketing leadership to maintain brand voice consistency and mentor a marketing intern.

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FursaFursa
Lalamove
Lalamove
3 days ago

Senior Marketing Executive

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Last checked: 10 hours agoStatus: Live

Job Summary

Own multi-channel marketing execution for Lalamove in Istanbul, covering brand storytelling, content, and campaign management across social, web, email, and in-app/push channels. Set up lifecycle messaging for activation and retention, run end-to-end growth and driver recruitment campaigns (digital and offline), and optimize performance using analytics and A/B testing. Partner with marketing leadership to maintain brand voice consistency and mentor a marketing intern.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels.
  • •Craft and localize marketing content and marketing copy (including blog posts) to resonate with Turkish users and build brand affinity.
  • •Build and deploy lifecycle messaging such as email workflows, push notifications, and in-app messages/popups for activation and retention.
  • •Optimize performance using analytics, audience segmentation, and A/B testing on copy and creatives.
  • •Partner with the Social Media Manager to run platform strategies (e.g., Instagram, TikTok), maintain content schedules, and mentor/supervise a Marketing Intern.

Key Requirements

  • •3+ years of hands-on multi-channel digital and offline marketing experience, including content, copywriting, and campaign management.
  • •Native Turkish and fluent English (written and spoken).
  • •Strong copywriting and brand storytelling across social, web, email, and app channels.
  • •Experience with SEO and emerging AI search practices (GEO/AI search) and structuring content for both.
  • •Familiarity with tools like HubSpot, Google Analytics, and CRM/app communication (AppComm) tools.
Experience:3+ years
Skills:CopywritingBrand storytellingProject managementLeadershipMentorship
Languages:TurkishEnglish
Tech Stack:HubSpotGoogle AnalyticsCRMAppCommPush notificationsEmail marketing workflowsIn-app messagesGEOSEOAI searchChatGPTGoogle AI OverviewsA/B testing

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn