Senior Account Based Marketing Manager

Autodesk
Munich
Workplace: OnsiteFull timeUSD 74,000 - 107,800 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Analytical thinking","Problem-solving","Stakeholder management"]

Own and execute account-based marketing (ABM) strategy for priority accounts in Autodesk’s EMEA team, driving pipeline, customer engagement, and revenue growth. Build integrated multi-channel campaigns spanning digital, executive programs, events, webinars, content marketing, and paid media. Partner with Sales leadership to align targets and account priorities, measure KPIs (pipeline, engagement, ROI), and optimize investments through data-driven analysis and cross-functional campaign coordination.

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FursaFursa
Autodesk
Autodesk
2 days ago

Senior Account Based Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute account-based marketing (ABM) strategy for priority accounts in Autodesk’s EMEA team, driving pipeline, customer engagement, and revenue growth. Build integrated multi-channel campaigns spanning digital, executive programs, events, webinars, content marketing, and paid media. Partner with Sales leadership to align targets and account priorities, measure KPIs (pipeline, engagement, ROI), and optimize investments through data-driven analysis and cross-functional campaign coordination.
Location: Munich
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute ABM strategies across 1 account cluster.
  • •Partner with Sales leadership to identify target accounts and align marketing plans to account priorities.
  • •Build integrated, multi-channel marketing campaigns (digital, executive programs, events, webinars, content marketing, paid media).
  • •Drive pipeline creation, acceleration, and expansion opportunities based on account insights.
  • •Coordinate execution across marketing functions and measure success using KPIs such as marketing-sourced and influenced pipeline, engagement, opportunity creation, and ROI.

Pay and Benefits

Salary: USD 74,000 - 107,800 annually

Key Requirements

  • •7–10 years of B2B marketing experience with proven pipeline and revenue impact from marketing initiatives.
  • •Deep knowledge of Account-Based Marketing (ABM) and enterprise software/B2B SaaS marketing.
  • •Strong pipeline and demand generation expertise with sales alignment and stakeholder management skills.
  • •Experience planning and executing integrated multi-channel campaigns and managing projects independently.
  • •Marketing automation/CRM familiarity (Marketo, Salesforce) and strong written/verbal communication in English.
Experience:7-10 yearsB2B SaaSEnterprise software
Education:Bachelor's in Marketing, Business, or related field
Skills:Written communicationVerbal communicationAnalytical thinkingProblem-solvingStakeholder management
Languages:English
Tech Stack:MarketoSalesforceCRMPaid mediaDigital marketing

Company Brief

Autodesk
Provides design and engineering software for architecture, construction, manufacturing, media, and entertainment industries, offering CAD, BIM, and 3D modeling tools to enable product and infrastructure design workflows.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Rafael, United States
Founded: 1982
Glassdoor
Glassdoor: 3.9
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