Senior Analyst, Data Analytics

Salesforce
Mexico City
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 3-5 yearsEducation: bachelorsSkills: ["Problem-solving","Data storytelling","Written communication","Oral communication","Time management","Project prioritization","Stakeholder management","Initiative","Cross-functional collaboration","Attention to detail","Ability to guide decision-making"]

Serve as a senior analytics expert for the Global Marketing Analytics and Campaigns team, transforming complex marketing data into clear, actionable insights. Define KPIs, reporting hierarchies, and dimensions; build and maintain custom reporting frameworks; and govern data logic accuracy with business and engineering stakeholders. Own measurement strategy support, act as a subject matter expert for data products (dbt, Snowflake, Tableau, Salesforce), and enable marketing teams through dashboards, documentation, and training.

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FursaFursa
Salesforce
Salesforce
1 day ago

Senior Analyst, Data Analytics

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Last checked: 15 hours agoStatus: Live

Job Summary

Serve as a senior analytics expert for the Global Marketing Analytics and Campaigns team, transforming complex marketing data into clear, actionable insights. Define KPIs, reporting hierarchies, and dimensions; build and maintain custom reporting frameworks; and govern data logic accuracy with business and engineering stakeholders. Own measurement strategy support, act as a subject matter expert for data products (dbt, Snowflake, Tableau, Salesforce), and enable marketing teams through dashboards, documentation, and training.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Understand datasets and business goals to define key metrics (KPIs), reporting hierarchies, and dimensions for marketing insights and reporting.
  • •Contribute to development of custom reporting frameworks for new data inputs, products, and calculated metrics.
  • •Maintain and govern accuracy of logic for reporting frameworks with business stakeholders, product, and engineering teams.
  • •Support marketing measurement strategy and roadmap by identifying leading, key, and diagnostic metrics for profitable growth.
  • •Act as a subject matter expert for data products and resources (dbt, Snowflake, Tableau, Salesforce), and enable/train marketing teams to use dashboards and data resources.

Pay and Benefits

Perks:Parental LeaveAdoption AssistanceFertility Benefits

Key Requirements

  • •3-5 years of experience in an analytical role.
  • •Highly proficient SQL skills, including writing complex queries to extract, manipulate, and analyze data.
  • •Advanced data exploration and analysis skills, with familiarity with marketing practices, KPIs, and marketing analytics.
  • •Highly proficient Tableau desktop (or similar) with ability to perform complex calculations and expressions.
  • •BS/BA degree in marketing, economics, sales, business analytics, business, or equivalent related experience.
Experience:3-5 years
Education:Bachelor's in marketing, economics, sales, business analytics, business
Skills:Problem-solvingData storytellingWritten communicationOral communicationTime managementProject prioritizationStakeholder managementInitiativeCross-functional collaborationAttention to detailAbility to guide decision-making
Tech Stack:SQLExcelGoogle SheetsTableauDbtSnowflakeSalesforceGoogle SlidesPowerPointPythonClaudeSlackbot

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
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