ASO Manager

SplitMetrics
Warsaw, Lisbon, Barcelona
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Transparency","Ownership","Collaboration","Analytical thinking"]

Own clients’ organic app growth end to end, from semantic cores and localized metadata to testing and creative direction. Audit opportunities, plan roadmaps using competitor research and internal experiment databases, and run A/B tests across Product Page Optimization, Google Play experiments, and SplitMetrics Optimize. Partner with clients through monthly calls and day-to-day collaboration, translating results into clear KPI updates and next steps.

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FursaFursa
SplitMetrics
SplitMetrics
2 days ago

ASO Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own clients’ organic app growth end to end, from semantic cores and localized metadata to testing and creative direction. Audit opportunities, plan roadmaps using competitor research and internal experiment databases, and run A/B tests across Product Page Optimization, Google Play experiments, and SplitMetrics Optimize. Partner with clients through monthly calls and day-to-day collaboration, translating results into clear KPI updates and next steps.
Location: Warsaw, Lisbon, Barcelona
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Audit new client apps to size opportunities and build roadmaps from niche analysis, competitor research, and internal experiment data.
  • •Build and maintain semantic cores and keyword sets across all client localizations, including markets where you don’t speak the language.
  • •Write and iterate App Store and Google Play titles, subtitles, keyword fields, and descriptions based on regional search behavior.
  • •Design and run A/B tests using Product Page Optimization, Google Play experiments, and SplitMetrics Optimize, interpreting results including losses.
  • •Lead client communication with monthly calls/presentations and day-to-day Slack, explaining what changed and why based on performance.
  • •Brief the Design Studio on creative direction for icons, screenshots, and preview videos.

Pay and Benefits

Perks:Paid LeaveHealth InsuranceLearning BudgetRemote Work

Key Requirements

  • •2+ years running ASO for live apps across different domains.
  • •Hands-on experience with App Store Connect and Google Play Console, including shipping metadata and setting up CPP and In-App Events.
  • •Keyword research at scale across multiple markets and localizations.
  • •A/B testing experience on at least one store.
  • •Daily use of one or more ASO tools (e.g., App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction) and comfort with KPIs and forecasting.
Experience:2+ yearsMobile marketingASOA/B testingApple AdsGoogle Play
Skills:TransparencyOwnershipCollaborationAnalytical thinking
Languages:English
Tech Stack:App Store ConnectGoogle Play ConsoleProduct Page OptimizationGoogle Play experimentsSplitMetrics OptimizeCPPIn-App EventsA/B testingApp RadarAppTweakSensor TowerAsodeskMobileActionApp StoreGoogle PlayApple Search AdsSlackMetaTikTokDSPs

Company Brief

SplitMetrics
Provides an app store optimization and mobile A/B testing platform to help mobile apps increase conversions and downloads through data-driven experiments, creative testing, and app store analytics.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Tallinn, Estonia
Founded: 2013
WebsiteLinkedIn