Lifecycle Marketer, Enterprise

Lovable
Boston, United States, New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Content craft","Collaboration","Working in ambiguity"]

Own and operate B2B demand-gen nurture flows and customer lifecycle programs across activation, engagement, upsell, retention, and expansion. Execute ad-hoc lifecycle sends for product launches, experiments, and GTM moments. Build intelligent, rules-based or algorithmic lifecycle programs in HubSpot, applying AI and automation to content generation, personalization, segmentation, and decisioning while partnering with Data, GTM, and Product to improve relevance and measure incremental impact.

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FursaFursa
Lovable
Lovable
2 months ago

Lifecycle Marketer, Enterprise

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own and operate B2B demand-gen nurture flows and customer lifecycle programs across activation, engagement, upsell, retention, and expansion. Execute ad-hoc lifecycle sends for product launches, experiments, and GTM moments. Build intelligent, rules-based or algorithmic lifecycle programs in HubSpot, applying AI and automation to content generation, personalization, segmentation, and decisioning while partnering with Data, GTM, and Product to improve relevance and measure incremental impact.
Location: Boston, United States, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Operate lifecycle marketing across activation, engagement, upsell retention, and expansion for enterprise prospects and customers.
  • •Execute ad-hoc and one-off lifecycle sends for product launches, experiments, and GTM moments.
  • •Design rules-based or algorithmic lifecycle programs that dynamically decide who/when/where to message and what content to send.
  • •Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot.
  • •Build experimentation frameworks to measure incremental impact and partner with Data, GTM, and Product to ensure lifecycle messaging is timely and valuable.

Key Requirements

  • •5+ years of experience in B2B lifecycle/CRM marketing or a related discipline.
  • •3+ years of hands-on experience with tools such as HubSpot.
  • •Proven experience with email deliverability, list hygiene, and sender reputation.
  • •Strong analytical instincts and comfort using data to drive prioritization and decisions.
  • •Experience building adaptive lifecycle systems and applying AI/automation to content, personalization, segmentation, and decisioning.
Experience:5+ yearsB2BCRM marketingLifecycle marketing
Skills:Analytical thinkingContent craftCollaborationWorking in ambiguity
Languages:English
Tech Stack:HubSpotEmail deliverabilityPushAI automation

Company Brief

Lovable
Lovable builds a conversational AI platform that lets users create apps and websites by chatting with AI, automating full‑stack development and integrations to rapidly produce production-ready software.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: Stockholm, Sweden
Founded: 2023
WebsiteLinkedInGlassdoor