Lifecycle Marketer, Enterprise
Lovable
Boston, New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Content craft","Collaboration","Working in ambiguity"]Own and operate B2B demand-gen nurture flows and customer lifecycle programs across activation, engagement, upsell, retention, and expansion. Execute ad-hoc lifecycle sends for product launches, experiments, and GTM moments. Build intelligent, rules-based or algorithmic lifecycle programs in HubSpot, applying AI and automation to content generation, personalization, segmentation, and decisioning while partnering with Data, GTM, and Product to improve relevance and measure incremental impact.

