Senior Paid Media Buyer

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,300 - 2,500 monthlyFunction: Procurement & SourcingExperience: 5+ yearsSkills: ["Analytical judgment","Data-driven decision-making","Communication","Independent work","Organization"]

Own the strategy, execution, management, and optimization of paid acquisition campaigns with a primary focus on Google Ads, while supporting LinkedIn and Microsoft/Bing. Manage six- to seven-figure media budgets, continuously test targeting and messaging, and connect performance to B2B funnel outcomes (MQLs, SQLs, SQOs, pipeline, revenue). Partner with Marketing Ops/RevOps on tracking and attribution, and work on website/CRO improvements alongside demand generation leadership.

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FursaFursa
Scale Army
Scale Army
4 days ago

Senior Paid Media Buyer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the strategy, execution, management, and optimization of paid acquisition campaigns with a primary focus on Google Ads, while supporting LinkedIn and Microsoft/Bing. Manage six- to seven-figure media budgets, continuously test targeting and messaging, and connect performance to B2B funnel outcomes (MQLs, SQLs, SQOs, pipeline, revenue). Partner with Marketing Ops/RevOps on tracking and attribution, and work on website/CRO improvements alongside demand generation leadership.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Procurement & Sourcing
Seniority: Mid level

Key Responsibilities

  • •Own the strategy, execution, management, and optimization of paid media campaigns, primarily on Google Ads.
  • •Launch, optimize, and scale paid acquisition initiatives, supporting LinkedIn and Microsoft/Bing channels with the marketing team.
  • •Manage and optimize a six- to seven-figure paid media budget by analyzing performance and reallocating spend to improve marketing efficiency and pipeline contribution.
  • •Connect paid media strategy and results to B2B funnel stages (MQLs, SQLs, SQOs, qualified pipeline, revenue) and work with Marketing Ops/RevOps on conversion signals, tracking, and attribution inputs.
  • •Partner with demand generation leadership and teams on website performance and CRO, recommending and supporting CRO experiments to improve conversion from paid traffic to qualified leads.

Pay and Benefits

Salary: USD 2,300 - 2,500 monthly

Key Requirements

  • •5+ years of paid media or performance marketing experience, including hands-on Google Ads management and optimization.
  • •Experience supporting LinkedIn Ads in a B2B demand generation strategy.
  • •Proven track record managing and optimizing large paid media budgets (ideally six figures or greater).
  • •Ability to connect paid media performance to MQLs, SQLs, qualified pipeline, and revenue, translating data into strategic recommendations.
  • •Experience with conversion rate optimization and website performance initiatives, plus experience working with or managing agencies and vendors.
Experience:5+ yearsB2BB2B SaaSDemand generationPerformance marketingPaid media
Skills:Analytical judgmentData-driven decision-makingCommunicationIndependent workOrganization
Tech Stack:Google AdsLinkedIn AdsMicrosoft/Bing AdsMarketing attributionConversion trackingSEOABMAIAutomationMarketing analytics

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website