Senior Manager, Lifecycle & Retention

Eve
San Francisco, San Mateo
Workplace: HybridFull timeUSD 270,000 - 300,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Writing","Data-driven analysis","Stakeholder collaboration","Program ownership","Testing and iteration"]

Own the end-to-end customer lifecycle email program for plaintiff law firms—welcome, onboarding, adoption, retention, anti-churn, win-back, and expansion. Build milestone-driven onboarding and targeted adoption campaigns using product usage data, then measure impact on activation, adoption depth, net revenue retention, logo churn, and expansion. Write high-quality B2B email copy, manage segmentation and lifecycle tooling, and partner with Customer Success and in-product experimentation to align automated and human outreach.

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FursaFursa
Eve
Eve
3 days ago

Senior Manager, Lifecycle & Retention

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the end-to-end customer lifecycle email program for plaintiff law firms—welcome, onboarding, adoption, retention, anti-churn, win-back, and expansion. Build milestone-driven onboarding and targeted adoption campaigns using product usage data, then measure impact on activation, adoption depth, net revenue retention, logo churn, and expansion. Write high-quality B2B email copy, manage segmentation and lifecycle tooling, and partner with Customer Success and in-product experimentation to align automated and human outreach.
Location: San Francisco, San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win-back, and expansion.
  • •Build milestone-driven onboarding sequences with separate tracks by firm size, practice area, and products purchased.
  • •Run adoption campaigns for Eve Intake, Eve Agents, and Eve Auditor, using targeting based on what firms aren’t using.
  • •Design retention and anti-churn programs using early behavioral signals, and drive motions that protect NRR and engagement.
  • •Write lifecycle copy and own segmentation, lifecycle stack (tooling, data, deliverability, sending reputation), testing, and reporting; coordinate with Customer Success.

Pay and Benefits

Salary: USD 270,000 - 300,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kLife InsuranceDisabilityCommuter BenefitsTelecomm StipendPaid Leave

Key Requirements

  • •5+ years in lifecycle, CRM, or retention marketing, owning customer email programs across the full lifecycle (not just one stage).
  • •Experience building programs at onboarding, adoption, and churn/NRR stages, including measurable results (activation, NRR, churn, expansion).
  • •Strong B2B writing skills, able to provide email samples you personally wrote.
  • •Hands-on experience with lifecycle/marketing platforms such as Iterable, Braze, Customer.io, or HubSpot, including behavior-triggered programs and the underlying data model.
  • •Comfort using product analytics (e.g., Amplitude) and having enough SQL to pull your own segments and cohorts.
Experience:5+ yearsB2B SaaSCRMLifecycle marketingRetention marketingProduct analytics
Skills:WritingData-driven analysisStakeholder collaborationProgram ownershipTesting and iteration
Languages:English
Tech Stack:IterableBrazeCustomer.ioHubSpotAmplitudeSQLCRMEmail deliverabilityCampaign toolingProduct analytics

Company Brief

Eve
Eve is a legal AI platform for plaintiff law firms. Its EveOS product helps firms with intake, case analysis, drafting, discovery, and legal research, aiming to improve efficiency, compliance, and case outcomes across high-volume plaintiff practices.
Industry: LegalTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: San Mateo, United States
WebsiteLinkedIn