Senior Director - Integrated Marketing & Growth

Soundcloud
New York
Workplace: OnsiteFull timeUSD 210,000 - 260,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Operational excellence","Cross-functional leadership","Influence","Experimentation culture"]

Build SoundCloud’s growth operating system by unifying product, marketing, community, partnerships, and analytics into a coordinated engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. Own end-to-end customer journey and performance strategy across lifecycle marketing and paid media, expand discovery channels (including SEO and AI search), modernize measurement with incrementality and LTV frameworks, and lead/scale a high-performing growth organization.

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FursaFursa
Soundcloud
Soundcloud
1 day ago

Senior Director - Integrated Marketing & Growth

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Job Summary

Build SoundCloud’s growth operating system by unifying product, marketing, community, partnerships, and analytics into a coordinated engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. Own end-to-end customer journey and performance strategy across lifecycle marketing and paid media, expand discovery channels (including SEO and AI search), modernize measurement with incrementality and LTV frameworks, and lead/scale a high-performing growth organization.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Design and lead a growth operating system—processes and planning rhythms that unify Product, Marketing, Community, Partnerships, and Analytics.
  • •Refine creator and fan journeys to remove friction, improve conversions, and accelerate activation, engagement, retention, and lifetime value.
  • •Own performance strategy across acquisition, lifecycle marketing, paid media, and conversion optimization, expanding emerging discovery channels.
  • •Lead integrated campaign orchestration for product launches and brand moments across paid, owned, earned, and product surfaces.
  • •Modernize measurement and attribution using incrementality testing, marketing mix modeling, forecasting, LTV frameworks, and growth scorecards; build and scale the growth organization.

Pay and Benefits

Salary: USD 210,000 - 260,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityLearning BudgetPaid LeaveParental Leave

Key Requirements

  • •10+ years in growth marketing/strategy, integrated marketing, or growth in consumer technology/marketplaces/platform businesses.
  • •Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses.
  • •Demonstrated ability building growth systems, operating models, and cross-functional organizations.
  • •Expertise in experimentation, measurement, attribution, and growth analytics.
  • •Fluent with AI tools and comfortable building them into growth, discovery, and measurement workflows.
Experience:Consumer technologyMarketplacesPlatform businessesSubscriptionGrowth marketing
Skills:Strategic thinkingOperational excellenceCross-functional leadershipInfluenceExperimentation culture
Languages:English
Tech Stack:SEOAI searchAEOApp Store OptimizationIncrementality testingMarketing mix modelingLTV frameworksMarketing measurementAttribution

Company Brief

Soundcloud
Operates an online audio distribution platform that enables creators to upload, share, and monetize music and audio. Offers streaming services, creator tools, distribution and audience engagement features for independent artists and listeners worldwide.
Industry: Streaming Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Berlin, Germany
Founded: 2007
WebsiteLinkedIn